Monthly Archives > December 2008

Dear Ken

The first “Dear Ken” in a new series of social networking Q&A from ordinary Meg the Mom’s and Jed to Jedi’s out there who are crossing the chasm into social media. If you have a question, we’ll filter it, pass it around the office for a laugh and try to…

To follow up Ken and Lee

Well, I think Ken has it really spot on here.  I think private label social networks indeed have their place (after all, I started a private label social networking company), but several steps lie between limited/no existing online community and full blown social networking.  Many of those steps are much,…

Start with a Blog not a Private-label Social Network

Social media tends to have lower costs than other forms of marketing and can be very cost effective for those wanting to get customers to spread and share messages. On the other hand, marketing professionals need to be careful, selecting social media point solutions that don’t effectively tie with business…