Monthly Archives > November 2009

Coca-Cola's Word of Mouth Social Media Campaign

Here’s a very good blog post about Coca-Cola’s word of mouth strategy and tactics. Coca-Cola has succeeded in generating word of mouth on social sites by being where its customers are, making marketing and co -More-    Social Media Campaign managed by Spredfast

Ever more engaging…

Once you have begun enaging with your audience and customers, you can start to enjoy the fruits of your labor with your followers and fans retweeting you, carrying on the conversation, and commenting on your posts.  This type of interaction doesn’t happen immediately, though it is easier to achieve on…

Listening devices

Looks like Omnicom has teamed up with evolve 24 to create a new listening platform they call “The Mirror”.  I don’t have a ton of details outside of what they provide in the press release, but I have two thoughts on this subject: There are many, many listening platforms out…

Spredfast Release Notes for the Week of 11.16.2009

Spredfast is a social media campaign management platform that allows marketing teams to manage, monitor, and measure its social media campaigns and voices across multiple channels.  Spredfast maximizes your social media efforts by getting your content out to many social media channels with the least amount of effort while measuring the…