Monthly Archives > January 2010

Managing a social campaign, forethought and reaction

So I think I have talked a bit about this topic before – basically the idea of being reactive versus executing a structured social media campaign.  In the old days, campaigns were usually one to many, top down affairs via mass communications.  Social media changed that paradigm and created mass…

Engagement and Campaign Management Made More Effective

The Spredfast team wants to let you all know about some very important changes we are making to the Campaign Dashboard, the Activity page, and the Social Intelligence features of our software.  In short, your feedback has led us to merge the Activity stream currently on the Dashboard with our…

yahoo's losing services rapidly, alarmingly

Originally posted as Yahoo Keeps Turning Off The Lights. Shopping API Goes Dark. on January 11, 2010 at 3:54pm: At least Yahoo is consistent. At a time when many tech companies are starting to launch new projects again, and excitement is building, Yahoo keeps shutting things down. The latest is…