Monthly Archives > December 2011

The Coming “Scale” Challenges for Social Business

As my colleague Dan Doman discussed last week, social business is most certainly moving into a new phase of development. The simplest way to summarize this coming phase is that companies are “scaling up” their social operations. But what does “scaling up” mean? We work every day with some of…

Spredfast and Dachis Group Team Up to Offer Action and Insights

AUSTIN, Texas, Dec. 20, 2011 — Spredfast, a leading social media management system provider, today announced a technology alliance with Dachis Group, the world’s leader in Social Business, to better address and solve the Social Business challenges many leading enterprises and agencies face today.  The companies are working together to provide…

Business Time for Social in 2012

It”™s pretty clear that large brands and enterprises are approaching social from a much different angle than when Spredfast first started in 2008.  Wave #1, as we”™ll call it, was all about the resident social ninja or a siloed team focused on basic, dare I say arbitrary, objectives.  The whole…

The Accidental Customer Care Team

The more active your company is on social the more likely your customers will use social networks to ask your for help, register complaints (to put it nicely) and generally seek advice. Sounds great. That is what you want from social – engaged customers. Right?  Except when you are not…