I was excited to go to Chicago last week to attend Blogwell (and not just because I got to have delicious deep dish pizza).  It was my first time at Blogwell, and I walked away impressed. I”™ve been attending conferences   … Full Post

Last week, Altimeter Group released a new report, “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media”. The report explains the convergence among traditional paid advertising, brand owned content and channels, and social and traditional earned content. The report   … Full Post

The “power” of content is a widely discussed and acknowledged topic in the social media world. And it’s one of my deepest convictions that great content is the best way to connect with customers and community members on social channels.   … Full Post

We”™re trying something a little different at Spredfast. We aim to provide timely, useful, and compelling information via our blog, Twitter, and Facebook (for the visual learners among us, check out our hoard of infographics on Pinterest). But social in   … Full Post