Author Archives > James Young

The new Twitter Analytics: The Yeah!, Ugh! And So What?

Yesterday, Mashable posted a short write-up (with screenshots) on the new Twitter Analytics tool rumored to be coming soon. The gist is that you can see insightful information, such as follow and unfollow trends, top content, and influencers in your Twittershpere based on mentioning you or retweeting your tweets, all…

Some Initial Social Media Benchmark Insights

 Spredfast got some nice coverage from the folks at Mashable last Thursday in a roundup of “5 Superior Social Management Tools”. Meghan Peters specifically called out Spredfast’s focus on social media analytics and benchmarks. Right on. This is definitely one of our big focus areas. How am I doing? How…

Email + Social Media: The Beginning

Yesterday, our co-founder and CEO, Ken Cho, introduced Spredfast to the collected clients of our new partner, e-Dialog, a leader in the email marketing software industry, during their annual client summit. It was really exciting to meet these new people who are marketing professionals that are eager to add social…

Being Social and Personal, As A Company

Recently, I watched a video of David Armano presenting to a TEDx crowd on reinventing social media. A big part of his message was a reminder that the media we produce is not social, but our interactions around the media are social. It’s the interaction between the author and the…