Author Archives > Ken Cho

8 Essential Systems to Determine the ROI of Social Media Activation

Social media is no longer thought of as an “experiment” but as a new communication platform that businesses can use to connect to their customers, prospects, partners and employees. According to a 2011 study from the University of Massachusetts at Dartmouth (http://bit.ly/v3Vk9R), the majority of the Fortune 500 companies have…

Social Media Lift-off for B2B Marketers

The boss just asked you to launch a social media initiative for your B2B focused company. But you think, social media marketing is for that other breed – the B2C marketers. In general, social media will have lower costs than other forms of marketing and can be more effective for…

More than One Way to Skin that Social Media Initiative

We sponsored the BlogWell Conference in our hometown of Austin, Texas. Andy Sernovitz and his team put together a great conference that was chock full of presentations from Fortune 500 marketers. Two presentations, Toyota”™s Kimberley Gardiner and Texas Instruments”™ Aimee Kalnoskas, made it clear to me that there are multiple…

Twitter is Creating Value not Profits…huh?

In a recent (and very entertaining) interview with Stephen Colbert, Biz Stone, co-founder of Twitter, says that Twitter is focused on building “value”.  He said that Twitter will be focusing on extending its real-time communication network worldwide and adding more features to its platform.  Biz stated that Twitter will be…