13 Resources to Help Brands “Stay Social” in 2013

Ron Burgundy told us to, “Stay Classy”, The Most Interesting Man in the World reminded us to “Stay Thirsty”, and in 2012, the team here at Spredfast encouraged brands and individuals alike to “Stay Social.” And stay social we did. Facebook tipped 1 billion users, Twitter topped 200 million monthly active users, and companies saw over 2 million fan engagements per quarter.

Throughout the year, we worked to help you stay social by sharing tips to navigate social network updates (remember when Timeline for Brands rolled out back in March?), trends, and best practices. Here are 13 of our favorite resources from 2012:


1.  7 Whiteboard Sessions for Social Strategists

Early in 2012 we released this 35-page whitepaper to help social media strategists jumpstart their planning cycles. Focusing on seven top areas of social programs, from gaining customer insights and operationalizing social to optimizing great content, this guide offers ideas on how to approach planning and assessment in each area and an action plan to get started.


2.  Facebook Timeline for Brands Checklist

When Facebook released Timeline for Brand Pages in March, they provided brands with a number of new features and 30 days to transition. We created this checklist of new features covering Private messages, Cover Photos, Application placement, Starring, Highlighting content, Milestones, and a step-by-step guide on how to make an optimal Timeline presence.


3.  Spruce Up Your Social Webinar Series

With a spring cleaning theme, this 3-part webinar series aimed to help social media strategists take stock of current programs, clear any clutter, and spruce up their social. Joined by experts like Jeremiah Owyang, Michael Brito, and Jason Falls and great brands like Aramark and Intuit, this series was full of great advice.



4.  Spruce Up Your Social Tipsheets

Consider these your garden manual for social program success. Based on the three part webinar series above, these tip sheets offer quick hits on creating and using social content, knowing and delighting your social customer, and organizing and creating social processes.



5.  10 Tips to Make your Facebook Content Newsfeed-worthy

Changes to Facebook”™s EdgeRank algorithm made many brands ask how many of their fans were seeing their content. Along with the introduction of paid methods to enhance visibility, EdgeRank continues to favor compelling content.  These ten tips help you think like your fans to create content they want and ensure your content gets Newsfeed placement.



6.  5 Key Steps to Social Media Engagement

Written by Marketing Profs and Spredfast, this whitepaper explains five key steps to track and monitor social media engagement in five pages. Learn more about planning, listening, communicating, measurement, response and testing and improvement to mature your social engagement.



7.  The Social Engagement Index Report

We released a full view of the state of corporate social programs in the industry”™s first Social Engagement Index Benchmark Report. The report analyzes data from 154 corporate social programs to reveal characteristics of corporate social structure and activity and the resulting reach and engagement.



8.  Social Engagement Prep School Webinar Series

Social class was called into session for social pupils looking to brush up on engaging their social crowd. Leading social strategists from brands like John Deere, HomeAway, and AT&T led three webinars focused on activating, deepening, and measuring engagement.



9.  Spredfast Social Marketing Engagement Study Guides

Looking for extra credit in social engagement? Brush up on the Social Prep School Webinar Series with three study guides on Increasing and Cultivating Social Brand Engagement, Building Social Community and Increasing Community Loyalty, and Measuring the Impact of Social Engagement.



10.  Marketing Your Business on LinkedIn Webinar

Jive Software and National Instruments joined us and LinkedIn to share tactics and strategies to optimizing your brand presence on LinkedIn. From keeping your Company Page current and using LinkedIn Ads to participating in LinkedIn Groups, speakers on this session provided valuable insights to give you a leg up on the professional social network.


11.  Marketing Your Business on LinkedIn Whitepaper

For those who learn best by reading (or as a valuable compliment to the above webinar) this Whitepaper walks through four key steps to turn LinkedIn into a valuable marketing channel for your brand. Want the abridged version? Check out this tipsheet: 7 Steps to Market your Business on LinkedIn.



12.  Social Media Management System Checklist

Many brands recognized a need for a social media management system to help them manage, monitor, and measure their social activities in 2012. This checklist covers ten categories to consider when selecting an SMMS from publishing to team coordination to archiving & security and beyond.



13.  Social Media and Your Industry Vertical Overviews

Whether your brand is a CPG, RetailerFinancial Services Provider, Media Company, or Agency, you can benefit from social business activities. These two-page documents provide a brief overview of industry specific approaches to and benefits of social business.



What resources can we provide in 2013 to help you continue to stay social? Let us know in the comments.

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