Another March is here and that means one thing for those of us working in technology, digital, or social media: South by Southwest Interactive. Beyond connecting with and learning from some of the leading minds in social and digital, the event is near and dear to us at Spredfast because it literally takes place in our own backyard.
This year’s social media lineup promises not to disappoint and highlights how social has spread into all aspects of our lives as consumers, brands, and individuals.
As such, the Spredfast team will be out in full social force around Austin, celebrating the week of interactive festivities, and we’d love for you to stop by, say hi, and enjoy all the social goodness in store for the week. Here are a few of the places you can find us:
MediaPost is hosting a one-day event at the AT&T Center to kick off SXSWi. We will be joining bright minds from Victoria’s Secret, EDGE collective, Citrus Lane, AARP, Hearst Digital, and Resource, to talk about “The Power of Social Advocacy: Moving Beyond Likes, Tweets and Pins”.
2. The Spredfast Social Bash at Speakeasy
SXSW has a reputation as the epicenter of stellar shindigs for the digital set. Back for our third year, we’re hosting the Spredfast Bash at Speakeasy. If you’re looking to meet and connect with fellow social strategists and brands, we’d love for you to join us. Three floors of fun, a newly installed bowling alley in the bar (yes, you read that correctly), live music – plus other onsite surprises and fun. Make sure to RSVP online!
3. The Social Saviors street team
Late night of networking? Had a little too much fun at the Spredfast Bash? The Spredfast Social Savior team (also back for its third year, no coincidence) will have you covered. Find one of our orange shirt-wearing street team members around downtown to nab a “Social Savior” kit in the morning to regain your energy and focus for a day full of SXSW sessions. Keep an eye out throughout the rest of the day to find them hitting the streets and giving away other goodies. Hint: rain or shine”¦we will have you covered.
4. SXSW Panel “Current Trends at SXSW Interactive“
SXSW usually drives conversation and innovation around the biggest trends in interactive that emerge at the conference. The SXSW team realized this organic discussion could be integrated into conference programming a more concerted way, so I’ll be joining Meghan Casserly of Forbes and Shawn O’Keefe of SXSW on Sunday to talk about the trends and highlights of SXSW so far. If you’re looking for a quick recap, standout takeaways, or to catch trends you might have missed during the week, stop by.
5. SXSW Panel “Measuring Social: The Inchworm & the Nightingale“
Our very own Ken Cho will be joining forces with Knowable Research and UT Austin on Monday to talk through how measuring social activity and impact is a reality. The group will share lessons from social and personality psychology that marketers and social analysts can embrace to improve their social measurement findings.
* Bonus: Austin is a city steeped in “local” mentality and businesses. If you’re looking for hidden Austin gems to check out while you’re in Austin, our CEO Rod Favaron (@rodfav) has been counting down the days to SX by sharing his favorite local digs. For the inside scoop, check out our 12 Days of #SXSWmas album or follow Rod for more recommendations in the coming days.
We hope to run into you in the SXSW crowds and see you at one or more of the locations above. If all else fails, keep an eye out for orange shirts on the street or follow along for more updates with the #SXspredfast hashtag.
Stay social, SXSW.