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Using Data to Prove Your Team’s Social Success

There’s so much data surging through our new social world—from personal data volunteered on social networks to offline consumer data to engagement data from both brands and users.  Marketers are faced with quilting together data sets, and integrating various analytics systems, in order to answer critical questions:  How do my…

Spredfast Blog

Social Media Roundup – Obama Selfies and #BostonStrong

From an Instagram outage to the smiling selfie from President Barack Obama, there’s been a lot to cover. Let’s get rolling with this week’s edition of the Social Media Roundup! Instagram’s First Fail Whale This week marks social media’s golden child du jour having its first hiccup: Instagram went down…

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Staying #BostonStrong

On Tuesday, the country joined Boston to reflect on the tragic events that took place a year ago at the Boston Marathon and to support the runners preparing to race this year in the world’s oldest annual marathon. Messages of encouragement, courage, and resilience flooded social media channels showing the…

Spredfast Blog