Media companies like Gannett, McGraw Hill, and WB use Spredfast to manage social media activities that add depth and meaning to traditional media content. Whether breaking news on fast paced microblogging sites like Twitter or building buzz with great video content on YouTube, Media companies are finding many ways to socially enhance the Media consumer’s experience, driving traffic to content and advertising and increasing revenues.
Spredfast provides Media companies with a robust publishing platform that allows advance content scheduling and immediate posting across a number of platforms. As social grows within media companies, Spredfast equips managers with oversight and approval pathways to monitor activity and ensure content consistency. Social analytics, paired with web analytics, provide strategic insights on content effectiveness and user engagement.