Monitoring, Engagement, Measurement and Coordination for the Enterprise
Social media requires a sizable investment from companies in terms of time, money, and people. Once the initial investments are made, businesses also need a way to understand the business impacts of their social efforts and how they can engage more effectively. The Spredfast SMMS platform not only helps organizations scale teams while saving time and money; it can also help big businesses get better at social over time through analytics and insights.
The social enterprise is comprised of multiple teams interested in varying metrics based on position within the company. A CMO may be interested in high-level analytics by brand. Social Media and Marketing Directors may want to understand changes in reach and impressions for a given social media initiative. While Social Media Managers will want deep insight into top influencers, high performing content and operational details like the prime times to post. Spredfast provides all of the analytics that various stakeholders need in one centralized place, providing insight to all users that can improve social engagement over time.
For large organizations, social media is only one of many channels for communication. Many enterprise companies use web analytics tools like Omniture and Google Analytics to measure and optimize marketing efforts. Spredfast integrates with these platforms to help evaluate how social media efforts lead to new business and activity on company websites. These integrations give businesses insight into their audience's actions from tweet, to click to conversion.
Being responsive to social inquiries is one of the critical operational challenges for enterprise companies. Spredfast allows users to identify these communications, route them to the appropriate internal teams for response, and measure response and resolution time. Customer Care Analytics track number of requests, average time to close a request, and average time spent in each phase of the internal process. This makes it possible to identify process issues, evaluate team member activity, and improve response time to inbound requests.