Monitoring, Engagement, Measurement and Coordination for the Enterprise
Engagement is at the heart of social media. While individuals can publish a Tweet through Twitter, or create a Status Update on Facebook, successful social enterprises manage day-to-day engagement through Spredfast to maximize efficiency of their social programs. Engaging through Spredfast not only maintains the integrity of their social channels by ensuring all content is coordinated, it also gives companies a unified platform to manage the many social accounts, channels, and diverse teams involved.
Large organizations plan material weeks in advance to ensure they have the right communication cadence to engage their audience without losing their attention.
With Spredfast, teams that consist of multiple agencies, content producers and content approvers can get a high level view of upcoming communications, as well as a detailed view of posts that need content or approval. The Spredfast Publishing Calendar is the primary workspace for teams executing day-to-day social.
Enterprise team members who are responsible for creating content on a daily basis need an intuitive space where they can quickly create and schedule posts across multiple social channels. Spredfast allows users to create posts, select the channels and accounts where they should be published and schedule the date and time that each post should go out.
Spredfast also allows the addition of Approval Teams to review content, add notes for other internal teams, and add Content Labels for future reference. And because we know social media engagement doesn't simply shut off when you leave the office, we offer mobile support through the Spredfast App available in the iTunes Store.
Businesses can proactively plan content weeks in advance, but this is only one part of the engagement equation. Organizations must also listen and respond to comments and mentions of their brands.
The Social Inbox allows users to translate, triage, and route inbound social requests, classify content, and get context around authors, influencers, and more. Users can also respond to comments and mentions across all social channels from directly within the Social Inbox.
The daily volume of activity across social channels is astounding. For the individuals who route, respond to, or classify posts for future reference, common actions may have to be repeated hundreds of times in a single day. Spredfast allows these power users to take advantage of Macros, which bundle multiple actions into a single step. Macros greatly increase the speed and efficiency of common activities.
For example, if a support request comes in over Twitter, a member of the team can route the request to Technical Support, classify the request as an open support ticket, and add a note for the Technical Support staff, all in one step. This can help organizations save time while efficiently adding context to social activities and adhering to customer service level agreements by keeping track of the amount of time between when requests come in and when they are answered.