Monitoring, Engagement, Measurement and Coordination for the Enterprise
Organizations often embark on social programs that include multiple, uncoordinated efforts in different parts of the organization. With each effort, using multiple social channels and a variety of management tools designed for individuals, this leads to a social footprint that isn’t manageable much less measurable. Using Spredfast as an enterprise repository for content and company activity prevents chaos and enables valuable engagement to take place. When a Facebook comment appears in Spredfast, the social team can gain social context about the author and quickly understand what types of interactions other team members have had with that individual. This leads to well-informed engagement and the ability to build stronger relationships with community members.
Blended teams consist of people from various departments across the organization, as well as external members like partners and agencies. Maintaining unified messaging and a consistent voice across multiple teams and social channels can be a challenge. On top of that, ensuring that everyone is using the approved assets and messaging can be nearly impossible. The Spredfast Content Library is a vital element to coordinating social at scale across enterprise companies. Teams can organize approved assets for different geographies, departments, and campaigns ensuring that the right content is shared with the right audience every time.
Social companies engage in hundreds of conversations every day. These conversations can range from customer support inquiries and product questions to brand feedback and general industry related conversations. Large organizations need a central repository of this data. Spredfast provides detailed records of every post made across each channel and provides detailed insights that are not available natively through the social networks. Once a Facebook Post is made through the platform, Spredfast users can see a full audit trail, internal comments and classifications, and all of the public engagement that sprung from the post.
Compliance and regulations can often keep large organizations from moving forward with social media initiatives. Spredfast provides enterprise companies with ways to meet these requirements by offering a data API, encryption, SSL support, customizable password management, IP restrictions, and Single Sign-On. The combination of these technical features along with message-level audit logs, make scalable social a reality for large organizations.