Expanded Capabilities Help Companies Deliver the Right Message to the Right Audience to Drive More Engagement
AUSTIN, Texas – Sept. 25, 2012 – Spredfast, a leading social media management system (SMMS) provider, today announced expanded support for Facebook Company Page Post Targeting. These new capabilities allow brands to publish directly to the news feeds of specific fan groups based on expanded criteria, including language, age, gender, interests, relationship status, education and workplace, directly from the Spredfast platform.
Spredfast customers already understand the value of using Facebook to interact with their fan base, with some brands seeing as many as 2.9 million clicks, likes, and comments per day. Previous to these new capabilities, users were limited to language and location for segmenting their audiences. The new ability to target Page posts with an expanded list of criteria promises to increase engagement among fans by ensuring relevant content is seen by the most appropriate audience.
“We use our Facebook Page to keep our fans informed about a variety of activities such as new menu items, company announcements, and upcoming events,” said Christina Trapolino, social media director at Jason’s Deli. ”We expect that the ability to target groups within our audience will take our community engagement to a whole new level.”
As of August, Facebook had 543 million monthly mobile users, making the news feed the most effective way for brands to engage with their fans. Creating targeted posts for various subsets of fans gives brands the ability to boost organic engagement and naturally grow their audiences. The average Spredfast customer manages 27 Facebook Pages from the SMMS platform. By adding Enhanced Page Post Targeting into the platform, these customers now have access to the following capabilities:
- Access to More Than 20 New Post Targeting Characteristics ““ Teams can make the choice whether Gated Targeting (the previously available Language and Location targeting) or Enhanced Targeting, is right for each post and campaign. Spredfast allows for both methods from the publishing interface of the platform.
- Post Analytics to Understand What’s Working ““ Spredfast allows users to track performance of all items posted to Facebook. Businesses can now assess which content and engagement tactics are resonating with which targeting groups, from the campaign level down to the post level.
- Saved Targeting Profiles for Repeatability ”“ Users can create and save unique targeting profiles for different audiences, making publishing to these groups efficient and scalable. Profiles can also be limited to different users within Spredfast, ensuring that the right people in an organization are talking to the right audience members.
“Most savvy brands are already using Facebook’s Gated Targeting for language or geography specific posts. So we expect rapid adoption of Enhanced Targeting by brands,” said Jim Rudden, CMO at Spredfast. “Keeping content relevant for specific audiences is the key to standing out in the news feed.”
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and the blogosphere. Some of the enterprise and agency adopters on board with Spredfast include AARP, Coty Beauty, AT&T, HomeAway, Jason’s Deli, Whole Foods Market, Warner Brothers, and AGAIN Interactive. For more information, visit www.spredfast.com