Twitter Veteran Brings SaaS, Investor and Social Network Expertise
Austin, TX ““ October 2, 2012 ““ Spredfast, the leading social marketing software provider that helps enterprises engage their social customers, today announced that Satya Patel has joined its Board of Directors. Patel was most recently the Vice President of Product at Twitter.
“Customers and prospects continue to embrace social as a primary channel for brand communication. This is bringing the worlds of software as a service, enterprise marketing and social networks into even closer connection,” said Rod Favaron, CEO of Spredfast. “We are excited to welcome Satya to the Spredfast Board of Directors. He brings a rare combination of experience and insights: investor; SaaS product executive; and social network pioneer.”
Prior to Twitter, Patel was Partner at Battery Ventures, a multi-stage venture capital firm focused on technology and innovation worldwide. Patel previously held product management positions at both Google and DoubleClick and investment roles at two New York-based early stage venture capital firms. He currently serves as a Board Member of KIPP Bay Area Schools, FreeWheel Media and Lotame, as well as an investor and/or adviser to a number of early stage startups.
“Spredfast is the clear leader in delivering enterprise-grade solutions that help big brands drive deeper engagement with their social customers. There is no question that the next phase of the market’s evolution will be to figure out how to combine organic interactions with the paid promotions that the social networks are eager to support,” said Patel. “Spredfast is well positioned to be a leading player in this next round of social engagement and marketing. I am looking forward to working with the team to realize their vision.”
Based in Austin, Texas, Spredfast provides social marketing software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason”™s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com