More than 80% of consumers choose to interact with companies through social channels. Their activity spans virtually every type of interaction, from product research to customer service requests to community participation.

Businesses today need to be engaged in social conversations. Opportunistic companies have started expanding social communication across every brand, business function and geography. And these companies have recognized that managing social media at scale is complex for three main reasons:

More People. Companies are enabling hundreds if not thousands of employees to engage using social media as a regular part of their daily work. With this level of enablement comes many challenges – training users, making great content accessible, and managing access and privileges across different accounts only begins to scratch the surface.

More Places. Social engagement is taking place across multiple brands, geographies, and networks. With this expansion of “places”, companies’ need to engage will continue to grow as customers embrace more networks in more online locations.

More Conversations. The net effect of more customers engaging on more networks with more employees is an explosion in the number of conversations taking place at any moment. Tracking those discussions, ensuring employees are communicating appropriately and learning what resonates is no small task.

Social Media Management Systems (SMMS) help enterprise companies manage the enablement of more people, in more places to engage in more conversations. Spredfast helped create this software category. But unlike many desktop tools, we approached social media management from the beginning as a platform for large companies to manage social engagement across the entire enterprise.

As a result, Spredfast provides an enterprise-class SMMS that major brands rely on to scale social across their organizations. We check all the boxes of what big brands need.

We also recognize that successful enterprise-wide social engagement requires a great partner. That’s why we’ve developed enablement services to help our customers succeed in activating social across their companies.