Rewrite (Comment) History

Their is a new feature rolling out across Facebook users. There is a new feature rolling out across Facebook users. Ever engage in a thoughtful discourse (or, okay, passionate, rage-faced debate) on a Facebook thread, only to type an embarrassing misspelling in the heat of the moment?

Facebook is rolling out a new feature designed to save you from those d'oh moments; Comment Editing and Edit History. This new feature allows you to edit a comment after it has been submitted and skip the copy-delete-paste-edit-post rigmarole.

A couple key caveats:

1. This is available via web, and not yet on mobile where I personally tend to see the highest frequency of typos (you've already hit send, and Siri "does you a solid" by autocorrecting the last word. The agony!)

2. Your edit history is viewable. So don't try pulling any fast ones in the middle of that "discourse," people will be able to track your flip-flopping.

Take a look at these screen shots to see how it works:

Events Manager and master of swag, AG, was quick to find commemorative gear from yesterday's Twitter outage (seriously, where was the fail whale? Climate change is real people!)

 

A quick hover over my comment revealed the "Edit or Delete" Pencil.

 

Presto change-o. 

 

A friendly reminder that folks will know I edited my comment. Note how the "Edited" indicator next to the Like button.

 

And this is what the edit thread looks like. 

 

While I am counting this as a major win for the English language (my favorite college professor taught me that the key to good writing is re-writing) I'm curious to know whether brands will make use of this feature- viewable edit history and all. Community managers and social strategists, what say you? Will you make use of the new Edit Comment feature?