Social Media Resource Library

All You Need to Know to Create Winning Social Experiences

Great social programs start with great social strategies. The Spredfast Resource Library gives you the insights and expertise you need to build meaningful social relationships.

The Social Business Textbook

Type: Whitepaper

Study the 8 essential social business subjects through key concepts, strategies for success, and examples of brand best practices.

Spredfast Social Stories: LinkedIn

Type: Case Study

How does the world’s largest professional network speak to its international community? LinkedIn’s Director of Social Media and Engagement talks about how to reach users and keep the content interesting. Social Stories: LinkedIn from Spredfast

Spredfast Social Stories: Discover

Type: Case Study

See how financial brand Discover uses social media to reach cardmembers and offer personalized customer support.

Spredfast Social Stories: Gannett

Type: Case Study

How Gannett Drives Local and National Community Engagement from Spredfast

Snackable Social Business Strategies: Social Listening

Type: Tipsheet

Brand need to sift through increasing amounts of noise to find the conversations that matter most to their brands on social. Learn how to identify and track key audience segments, brand and industry terms, and conversation trends.   Snackable Social Business Strategies: Social Listening from Spredfast

Snackable Social Business Strategies: Social Organization & Governance

Type: Tipsheet

As social programs grow, it is crucial to implement measures that protect the integrity of your brand and the people behind your brand’s social programs. Learn how to start with identified business goals, align your social org structure, and enable your social team with appropriate access and permission.   Snackable...

Snackable Social Business Strategies: Orchestration

Type: Tipsheet

Big brands are activating more people to engage in more conversations across more channels in social media. Learn how to create internal workflows, centralize content and program planning, and archive activity.   Snackable Social Business Strategies: Orchestration from Spredfast

Snackable Social Business Strategies: Social Engagement and Community

Type: Tipsheet

Social media gives brands the opportunity to connect with—not just broadcast to—their audiences. Learn how to understand the needs of your audience, plan content and engage in real time, and create share-worthy experiences.   Snackable Social Business Strategies: Social Engagement and Community from Spredfast

Snackable Social Business Strategies: Creating Social Content

Type: Tipsheet

Great content is the heart of social media. Learn about three key approaches to content: creation, curation, and conversation, and identify the right content mix for your brand.   Snackable Social Business Strategies: Creating Social Content from Spredfast

Snackable Social Business Strategies: Measurement

Type: Tipsheet

Social measurement is critical to reporting business results and uncovering insights to inform a more impactful strategy. Learn how to benchmark your social programs and measure engagement, conversions, and team activity.   Snackable Social Business Strategies: Measurement from Spredfast

Snackable Social Business Strategies: Segmentation & Targeting

Type: Tipsheet

No matter the size of your social network, the traits, interests, and motivations of individual members matters. Learn how to define target audiences, utilize network targeting capabilities, and optimize content based on performance.   Snackable Social Business Strategies: Segmentation & Targeting from Spredfast

Snackable Social Business Strategies: Paid/Owned/Earned

Type: Tipsheet

The integration of paid, owned, and earned media on social channels can increase reach and awareness for your brand. Learn how to surface great content for promotion and use paid promotion to raise awareness and drive action.   Snackable Social Business Strategies: Paid/Owned/Earned from Spredfast

Spredfast Social Stories: RadioShack

Type:

Learn How RadioShack Builds and Sustains Brand Advocates from Spredfast

Spredfast Case Study: ARAMARK

Type:

How ARAMARK Drives Customer Engagement with Company-Wide Social Adoption from Spredfast

Social Business Impact in Retail

Type: Whitepaper

Learn how top retail brands are using social media to gain mindshare, build loyalty and drive consumer sales.

SRP Checklist

Type: Tipsheet

This checklist provides the criteria you need to evaluate an enterprise social relationship platform, including monitoring, publishing, collaboration, measurement, security, archiving, and more.

The Social Media Planning Guide

Type: Whitepaper

This guide provides strategy and best practices to make social media an essential component of your marketing, lead generation and customer support programs.

The Social Media Pocket Guide

Type: Whitepaper

From brand awareness to sales, create a business case for social with content strategies, real world campaign examples, and measurement methods.

7 Whiteboard Sessions for Social Strategists

Type: Whitepaper

Plan for success in seven key social business opportunities: jumpstart company-wide adoption, optimize content, gain social insights, and more.

The Social Engagement Index Report

Type: Whitepaper

This report examines internal and external engagement across social brands, analyzing data from 154 corporate social programs.

5 Key Steps to Social Media Engagement

Type: Whitepaper

Marketing Profs and Spredfast outline five key steps to track and monitor social media engagement, why it's important, and how to get started.

Marketing Your Business on LinkedIn

Type: Whitepaper

Incorporate LinkedIn into your social marketing strategy by harnessing four key brand opportunities to build a stronger, more engaging LinkedIn presence.

Social Business Impact in High Tech

Type:

Learn how top high tech brands are using social media to demonstrate thought leadership, shorten sales cycles, and drive conversions.

10 YouTube Tips for Business

Type: Tipsheet

10 tips for social media marketers to follow when creating online video.

10 Tips to Make Your Blog Best in Show

Type: Tipsheet

10 proven tips to create a best of breed blog or teach an old blog new tricks and optimize an existing corporate blog.

7 Steps to Planning and Executing a Social Media Strategy

Type: Tipsheet

Walk through these 7 steps to plan and execute successful social media initiatives.

10 Tips to Rock the Twittersphere

Type: Tipsheet

10 tips to help any users get the most out of Twitter for content sharing, engagement, community building and conversation.

Seeding the Social Field with Great Content

Type: Tipsheet

Cultivate valuable, compelling content to attract a strong social following.

Generating Buzz Among Your Social Customers

Type: Tipsheet

Make your social presence blossom by delivering value and unique experiences to attract and engage social fans and followers.

How Does Your Social Garden Grow?

Type: Tipsheet

Plot out an organized social strategy, provide resources to nurture growth, and harvest meaningful insights.

10 Tips to Make your Facebook Content Newsfeed-worthy

Type: Tipsheet

Understanding your audience is crucial to engaging them on Facebook. Use these ten tips to think like your audience.

7 Tips to Market Your Brand on LinkedIn

Type: Tipsheet

Learn how to highlight your brand, promote content and events, feature products and services, and share job opportunities on LinkedIn.

Measuring the Impact of Social Engagement

Type: Tipsheet

Discover how to tie social engagement metrics back to business objectives to demonstrate a return on social investment.

Building Social Community and Increasing Loyalty

Type: Tipsheet

Tips to build a social community that increases brand awareness, satisfy consumer needs, and create deeper connections among members.

Increasing and Cultivating Social Brand Engagement

Type: Tipsheet

Top tips for how brands can create and curate content that encourages fan and follower interaction.

Beyond Marketing: The Dawn of Social Business

Type: Whitepaper

MarketingProfs and Spredfast show how social media can advance Brand Awareness, Sales, Customer Service, and Community Management.

Spredfast Case Study: Global Software Provider

Type: Case Study

Learn how a global software provider used Spredfast grow their audience, increase engagement, and generate quality sales leads.

Spredfast Case Study: Wireless Retailer

Type: Case Study

Learn how a wireless retailer used Spredfast to increase customer care response and sales leads dramatically in just one year.

Spredfast Case Study: ZGM Agency

Type: Case Study

Learn how ZGM, a strategic social media agency, is using Spredfast to run and scale client social media initiatives.

Spredfast Case Study: HomeAway

Type: Case Study

Learn how HomeAway is using Spredfast to increase brand awareness and build relationships with vacation rental owners and travelers.

Spredfast Case Study: VolunteerMatch

Type: Case Study

Learn how VolunteerMatch, a nonprofit connecting good people to good causes, is using Spredfast to grow and better engage with their community.

Spredfast Case Study: Jive Software

Type: Case Study

Learn how Jive Software worked with the Spredfast Services team to increase engagement and drive product awareness in the Office Hero Social Marketing Campaign.