12 leading social brand strategists and visionaries share their insights and approaches to creating great social experiences.
Study the 8 essential social business subjects through key concepts, strategies for success, and examples of brand best practices.
See how financial brand Discover uses social media to reach cardmembers and offer personalized customer support.
Learn how media powerhouse Gannett uses Spredfast to build loyal local and national social communities.
Brand need to sift through increasing amounts of noise to find the conversations that matter most to their brands on social. Learn how to identify and track key audience segments, brand and industry terms, and conversation trends.
As social programs grow, it is crucial to implement measures that protect the integrity of your brand and the people behind your brand’s social programs.
Big brands are activating more people to engage in more conversations across more channels in social media
Social media gives brands the opportunity to connect with—not just broadcast to—their audiences.
Great content is the heart of social media. Learn about three key approaches to content: creation, curation, and conversation, and identify the right content mix for your brand.
Social measurement is critical to reporting business results and uncovering insights to inform a more impactful strategy.
No matter the size of your social network, the traits, interests, and motivations of individual members matters.
The integration of paid, owned, and earned media on social channels can increase reach and awareness for your brand.
Learn how RadioShack uses Spredfast to build and sustain brand advocates.
Learn how ARAMARK drives social company adoption and improves customer engagement.
Incorporate LinkedIn into your social marketing strategy by harnessing four key brand opportunities to build a stronger, more engaging LinkedIn presence.
Marketing Profs and Spredfast outline five key steps to track and monitor social media engagement, why it's important, and how to get started.
This report examines internal and external engagement across social brands, analyzing data from 154 corporate social programs.
Plan for success in seven key social business opportunities: jumpstart company-wide adoption, optimize content, gain social insights, and more.
From brand awareness to sales, create a business case for social with content strategies, real world campaign examples, and measurement methods.
This guide provides strategy and best practices to make social media an essential component of your marketing, lead generation and customer support programs.
MarketingProfs and Spredfast show how social media can advance Brand Awareness, Sales, Customer Service, and Community Management.
This checklist provides the criteria you need to evaluate an enterprise social relationship platform, including monitoring, publishing, collaboration, measurement, security, archiving, and more.
Top tips for how brands can create and curate content that encourages fan and follower interaction.
Tips to build a social community that increases brand awareness, satisfy consumer needs, and create deeper connections among members.
Discover how to tie social engagement metrics back to business objectives to demonstrate a return on social investment.
Learn how to highlight your brand, promote content and events, feature products and services, and share job opportunities on LinkedIn.
Understanding your audience is crucial to engaging them on Facebook. Use these ten tips to think like your audience.
Plot out an organized social strategy, provide resources to nurture growth, and harvest meaningful insights.
Make your social presence blossom by delivering value and unique experiences to attract and engage social fans and followers.
Cultivate valuable, compelling content to attract a strong social following.
10 tips to help any users get the most out of Twitter for content sharing, engagement, community building and conversation.
Walk through these 7 steps to plan and execute successful social media initiatives.
10 proven tips to create a best of breed blog or teach an old blog new tricks and optimize an existing corporate blog.
10 tips for social media marketers to follow when creating online video.
Learn how top high tech brands are using social media to demonstrate thought leadership, shorten sales cycles, and drive conversions.
Learn how top retail brands are using social media to gain mindshare, build loyalty and drive consumer sales.
Learn how ZGM, a strategic social media agency, is using Spredfast to run and scale client social media initiatives.
Learn how HomeAway is using Spredfast to increase brand awareness and build relationships with vacation rental owners and travelers.
Learn how VolunteerMatch, a nonprofit connecting good people to good causes, is using Spredfast to grow and better engage with their community.
Learn how Jive Software worked with the Spredfast Services team to increase engagement and drive product awareness in the Office Hero Social Marketing Campaign.
Learn how a wireless retailer used Spredfast to increase customer care response and sales leads dramatically in just one year.