Whitepapers, Webinars and Tipsheets to help with social business
Looking to stay on top of the ever-evolving world of social business? We’re committed to helping the companies find helpful information and strategies for success to fuel their social programs. Browse through our library of whitepapers for a deep dive into how your company can embrace social media to further your business goals.
The Spredfast Social Business Textbook was written to help social media professionals enhance their knowledge of social marketing practices and strategic guidance for future planning. The textbook takes a unique approach to covering social media, institutionalizing social focus areas by relating them to traditional subject areas. Readers can study the 8 keys social subjects by learning key concepts, strategies for success, planning action items and brand examples for practical application.
LinkedIn now has more than 187 million members, and 2.6 million Company pages, making them the largest professional social network in the world. LinkedIn has recently focused on expanding company engagement opportunities to allow brands to manage their marketing presence in an integrated way using Company Pages, Targeted Status Updates, and Ads. Marketing Your Business on LinkedIn dives into four key areas brands have an opportunity to build a stronger, more engaging LinkedIn presence.
This paper by Marketing Profs and Spredfast goes through the five key steps that you should be taking in order to track and monitor social media engagement. It will take you through why it's important, and easy steps to take to start engaging with customers as soon as possible.
Have you ever asked how your corporate social programs stack up next to other companies? Spredfast has released the first full view of the state of corporate social programs in the industry's first Social Engagement index Benchmark Report to define the current state of internal and external engagement across social brands. The report uncovers averages across social media programs across key areas of engagement, analyzing data from 154 corporate social programs by market research firm, Mindwave Research.
Taking feedback from leading social enterprise companies, industry partners and social media analysts from Altimeter Group, Edelman, Marketing Profs and Social Media Explorer, Spredfast uncovered the seven biggest areas for opportunity in social business. The 7 Whiteboard Sessions for Every Social Strategist dives deep into each of these areas, offering advice and a plan to jump start planning for company-wide adoption, creation of processes that work, gaining insights into social customers, utilizing content well, and more.
Social media can help enterprise brands and agencies achieve real business goals that impact the entire company. The Social Media Pocket Guide outlines the 6 most important social media objectives of brands today including Brand Awareness, Customer Service, Event Marketing, Product Launches, Sales and Community Activation, exploring how to create a business case for each with content strategies, sample content, real world campaign examples and measurement methods for determining social media impact.
Facebook Timeline is here for brands, and with it brings great opportunity for enterprise companies to create richer experiences for their brands on Facebook. In this whitepaper, find the checklist every brand should assess to ensure you are taking advantage of all the essential features Facebook Timeline offers to maximize engagement.
Every enterprise wants to make social media an essential component of marketing, communications, lead generation and customer support programs. The Social Media Planning Guide is a proven framework to help social strategists plan out everything from high level social media strategy and communication to day-to-day social media best practices.
This paper by MarketingProfs and Spredfast introduces four key non-marketing objectives that companies can advance through social media then details an appropriate course of action for expanding usage across the enterprise including Brand Awareness, Sales, Customer Service, and Community Management.
In this report, Forrester Research, Inc. explores the new set of social media marketing needs for complex social presences and the current capabilities of vendors who provide these platforms. The report features focuses on the top-of-mind issue of selecting the right toolset to address the pain points of maturing social marketing programs.