altimeter

The Social Orchestration Rorschach Test

Last week, Spredfast published our first Social Engagement Index Benchmark Report, characterizing the social accounts, organizations, activities and results of a large swath of the Spredfast user base.  As part of this, we segmented companies into Activating, Expanding, and Proliferating segments.   Data is what it is, what you draw…

Spredfast Blog

Media Convergence Signals the New Content Imperative

Last week, Altimeter Group released a new report, “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media”. The report explains the convergence among traditional paid advertising, brand owned content and channels, and social and traditional earned content. The report also maps out a checklist of success criteria to create…

Spredfast Blog