benchmark

2012 Social Engagement Exam – Social Brands at a Glance

As 2012 comes to a close, we’ve spent some time reflecting on success trends and benchmarks across the landscape of corporate social marketing programs – many of which were uncovered  in the 2012 Social Engagement Index Benchmark. The report, analyzing internal and external social engagement of 154 large companies, made it clear…

Spredfast Blog

The Social Orchestration Rorschach Test

Last week, Spredfast published our first Social Engagement Index Benchmark Report, characterizing the social accounts, organizations, activities and results of a large swath of the Spredfast user base.  As part of this, we segmented companies into Activating, Expanding, and Proliferating segments.   Data is what it is, what you draw…

Spredfast Blog

A Bit of a Mess

My favorite line in Pingdom”™s August report on Twitter tools used by the top brands comes not in the report itself. In fact, there are many assumptions and conclusions in the report that we think are dead wrong. I will get to that below, but let”™s get back to my…

Spredfast Blog