As 2012 comes to a close, we’ve spent some time reflecting on success trends and benchmarks across the landscape of corporate social marketing programs – many of which were uncovered  in the 2012 Social Engagement Index Benchmark. The report, analyzing internal   … Full Post

There is something deeply rooted in our nature that we simply must know who we are and how we stack up against our peers. There are the practical forms of this exercise: standardized testing in schools, the Myers-Briggs test that   … Full Post

Last week, Spredfast published our first Social Engagement Index Benchmark Report, characterizing the social accounts, organizations, activities and results of a large swath of the Spredfast user base.  As part of this, we segmented companies into Activating, Expanding, and Proliferating   … Full Post

My favorite line in Pingdom’s August report on Twitter tools used by the top brands comes not in the report itself. In fact, there are many assumptions and conclusions in the report that we think are dead wrong. I will   … Full Post