social business

#SFExperience: Why Being Helpful is Better than Being Amazing

In our latest eBook, The Social Experience, we gathered insights and expert advice from today’s top brand social marketers and industry visionaries. We are sharing insights from this book here on the Spredfast Blog. Today, Convince & Convert’s Jay Baer shares why helping is better than selling.  Consumers are being subjected…

Spredfast Blog

#SFExperience: 5 Ways to Wreck your Content Marketing

In our latest eBook, The Social Experience, we gathered insights and expert advice from today’s top brand social marketers and industry visionaries. We are sharing insights from this book these insights here on the Spredfast Blog. Today, MarketingProfs’ Ann Handley shares five ways that you could be unwittingly wrecking your content…

Spredfast Blog

#SFExperience: Incorporating Social into your Sales Toolkit

In our latest eBook, The Social Experience, we gathered insights and expert advice from today’s top brand social marketers and industry visionaries. We are sharing insights from this book these insights here on the Spredfast Blog. Today, Mason Zimbler’s Jon Sander shares how IBM and others are using social media to drive demand…

Spredfast Blog