As 2012 comes to a close, we’ve spent some time reflecting on success trends and benchmarks across the landscape of corporate social marketing programs – many of which were uncovered in the 2012 Social Engagement Index Benchmark. The report, analyzing internal … Full Post
The Altimter Group and Jeremiah Owyang published a great report on how to market using a Facebook Page. Spredfast was honored to be among the resources Jeremiah tapped to research that report. The link to the Altimeter presentation on Slideshare … Full Post
According to an August 2009 survey by Mzinga and Babson Executive Education, 84% of social media programs don’t measure return on investment. The good news is that 86% of professionals in a variety fields said that they have adopted social … Full Post