Predictions are hard, especially about the future

Predictions are coming! Predictions are coming! About 2010!  Ah, I remember when 2010 meant the year we make contact and cooperation with the soviets.  Now it’s all about social media.  I wonder if Hal is on facebook?

At any rate, a few predictions below, with links to the mashable article and the original report.  My prediction? Marketers will start figuring social media out even more, and they will start using/requiring tools that measure their effectiveness.  Social media’s and online’s effectiveness will continue to undermine the vague assertions of old line media (print, TV). Take that to the bank – with what you paid for it.

More below.

Originally posted as Social Media Experts Make Their Predictions for Trends in 2010 on December 22, 2009 at 1:29pm:

TrendsSpotting Market Research is kicking off its predictions for 2010 with its report on social media — comprised of forecasts from everyone from Mashable founder Pete Cashmore to Craig Newmark, of Craigslist fame.

… Some of the choicest quotes are below:

“Business will finally admit that social media ain’t some fad for kids and B-list movie stars.”
– Marta Kagan, managing director, U.S. Espresso-Brand Infiltration

“Social media in 2010 will cease being the shiny new object and instead become part of the everyday lexicon of business.”
– Charlene Li, Founder, Altimeter Group

“Look for social to become less about the ‘what is it’ and even more about the ROI.”
– Marc Meyer, principal, Digital Marketing Response Group

“I see velvet rope social networks, where some kind of gating to keep out the commons will occur.”

- Chris Brogan, president, New Marketing Labs

“Twitter will offer a premium level option that’ll allow the creation of hosted invite only discussions.”
– Marc Meyer, principal, Digital Marketing Response Group

“The technology will begin to fade into the background so that people can focus on the relationships that are created because of the technologies, not the technologies themselves.”
– Charlene Li, founder, Altimeter Group

Check out the slideshow below for more predictions and share your own in the comments.

Social Media Campaign managed by Spredfast

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