Spredfast Develops New Tools to Deliver Success for Brands on Pinterest
Spredfast joins the Pinterest Marketing Developer Partners (MDP) program, leverages Content Publishing API to elevate brands’ impact on Pinterest
AUSTIN, Texas - April 27, 2015 - Spredfast, the world’ Smartest Social Software Platform, today announced their inclusion in thePinterest Marketing Developer Partners Program. As an inaugural member of this program, Spredfast customers will be able to leverage the Pinterest Content Publishing API to optimize their platform strategy like never before. Content publishing tools and actionable analytics will be key components to giving brand and media customers smarter social capabilities within one integrated solution.
“Pinterest continues to be one of the fastest growing platforms, and a key network for discovery,” said Rod Favaron, CEO of Spredfast. “This continued partnership allows us to develop tools that will help our customers manage, scale and understand their Pinterest communities so they can make informed decisions about their strategies. We look forward to continuing to work with Pinterest and exploring future integrations.”
As a result of the new partnership program, Spredfast customers will be able to add a completely new level of sophistication to their Pinterest strategy through first-class content publishing and analytics. Through Spredfast Conversations, users will can now manage their content and create and schedule Pins all within one easy to use platform. As information is key to developing any strategy, a new Pinterest dashboard will be available, showcasing a brand’s top performing boards and Pins, helping marketers determine the type of content that performs best with their respective audiences. Additionally, this dashboard will also allow for deeper reporting on specific Pins, showing both the highest and lowest performing Pins.
“Our customers are looking for the promise of an organized life from us, and the inspiration Pinterest provides does just that,” said Kristin Steed, Social Media Manager of The Container Store. “Pinterest is one of our highest sources of referral traffic to our website. Our Pinterest followers are some of our most loyal customers, and they are highly engaged with our brand.”
With this partnership, Spredfast gives customers one platform where they can manage and align their campaigns across all social networks. Tools like Conversations, Experiences, and Intelligence give marketers the ability to develop, manage, and report on their content while making more informed decisions about how they engage with their audiences. This most recent partnership announcement continues to underscore Spredfast’s dedication to bringing a science to the art of social.
The Pinterest Marketing Developer Partners program enables marketing developer platforms to build a more comprehensive and successful presence on Pinterest for their clients.
Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, backed by comprehensive data, Spredfast creates more meaningful interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.