Meet the Spredfast Team

We’re a global team of subject matter experts across social committed to making every customer successful in social marketing.

Our Story

Social is our first love. Our team of social innovators, thinkers, and success makers are focused on connecting brands with consumers in an increasingly social world. Partnering with 600+ customers across 84 countries, we deliver over one billion brand connections, powering social marketing at the speed of life.

Our people make it all happen. We approach who we hire and how we perform based on a set of core values, a list of fundamental principles that reflect our innovation, our work ethic and office culture, our dedication to collaboration and our whimsical charisma.

We are excited about what we do and how we work.

Each of us has passion, experience and creativity.

Everything we do stands out. Our…products, code, design, service, sales, marketing, work-life experience. All 100% awesome.

We want innovation to mean more than just a good idea, but a good idea that makes a difference forever in the pursuit of awesomeness.

We hire great people so that our team has the confidence that they will “do what they say.”

We give people the freedom and flexibility to get to the finish line in their own way:

  • to be entrepreneurs
  • to drive ideas forward
  • and to truly be stakeholders

We aren’t watching the clock because we are having fun and we love what we do.

Everyone has the opportunity and is encouraged to think outside their role.

We move quickly.

Every person is adaptable to change and iteration.

We become the best and maintain our lead by executing faster than others.

Customers are amazed at our responsiveness and speed of innovation.

We act and react with relentless composure.

Trust enables people to do great things.

We can’t help but share what’s on our minds and are open to others for advice and guidance.

We give customers and teammates honest answers to tough questions.

We believe visibility empowers us to take ownership and seize opportunities.

Trust is fragile. It’s strengthened by encouraging each other through failure and taking responsibility for our actions.

We earn trust every day.

We are one team.

At the same time, we’re many teams.

It takes many talents and diverse voices to make a company great!

We depend on each other to make the whole thing work.

We hold each other up and help each other out.

We respect each other’s responsibilities and we value individual capabilities.

Our diverse thinking solves problems and creates better ideas.

We move together in one direction towards a common goal.

Our Leadership

Rod Favaron
President and CEO
Jim Rudden
Chief Marketing Officer
Manish Mehta
Chief Product Officer
Virginia Miracle
Chief Customer Officer
Rod is responsible for overall company operations and long-term strategic direction. Prior to Spredfast, Rod guided Lombardi Software from an early start-up into a global leader in BPM solutions acquired by IBM in 2010. Prior to joining Lombardi, Rod served as CEO of Mediaprise, Inc., a brand asset management software company; SVP Sales & Marketing for pcOrder.com, a pioneer in e-commerce software and internet content services; and as General Manager at Mentor Graphics Corporation. Rod earned a bachelor's degree in Industrial Engineering from Louisiana State University, and an MBA from the University of Dallas Graduate School of Management. He serves on the board of Bypass Lane and the Austin Technology Council, and is a mentor for TechStars Austin.
Jim is responsible for worldwide brand, product and revenue marketing at Spredfast. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing, as well as demand generation. He has more than 20 years experience in technology marketing and implementation in the areas of enterprise software. He has held positions in product management, marketing, consulting, and sales at Lombardi Software, BetweenMarkets Software (acquired by Innovis), and Trilogy Software. Jim holds a B.A. in American Studies from Stanford University.
Manish is responsible for product strategy and engineering at Spredfast. He is passionate about building technology that engages consumers in conversations, while improving marketing and advertising performance for brands. Prior to Spredfast, Manish served as CEO of Marketvine, an eCommerce solutions provider, which he founded as a stealth mode incubation effort within Dell in 2012. Manish originally joined Dell in 1995, and provided visionary leadership across several roles including VP of Dell's global Social Media & Community group, VP of Dell Labs, VP of Social Commerce Incubation, VP and Global GM of Dell.com, and a Partner at Dell Ventures. He holds a B.S. in Electrical Engineering from Rutgers University.
Virginia is focused on Spredfast customer success at every stage of the partnership journey. She leads the team dedicated to the customer experience including account management, strategic services, training, and enablement. Prior to Spredfast, Virginia was EVP of Digital Strategy at Ogilvy PR Worldwide where she led the North American arm of their social media and word of mouth marketing (WOMM) practice (now Social@Ogilvy). She has over a decade of experience in providing social media and marketing strategy to leading enterprise brands. She has held positions in corporate strategy, consumer marketing and WOMM at Dell, Inc., Brains on Fire, and Trilogy Software. Virginia is a TechStars mentor and is on the Steering Committee for Women@Austin. She holds a B.A. in English from Princeton University.
Eric Falcao
Chief Technology Officer
Brian Dainton
VP of Engineering
Dan Doman
VP of Business Development
Tim Barker
Chief Financial Officer
Eric is responsible for and oversees API, scaling, data modeling and infrastructure at Spredfast. Prior to Spredfast, Eric founded TweetRiver (now Mass Relevance, now Spredfast). A technologist for over 14 years, Eric loves shipping software that builds value for business and has built a career doing in various development roles at PeopleAdmin, Fiveruns, and uShip. Eric holds a B.S. in Computer Science from the University of California, Irvine.
As Spredfast’s VP of Engineering, Brian is instrumental in driving and implementing new product development. He is a 15-year veteran of Austin high-tech startups, and has taken over a dozen commercial applications from napkin sketch to production. Prior to joining Spredfast, Brian co-founded Mass Relevance, which merged with Spredfast in 2014. Brian has a wealth of engineering and development experience having held roles at PeopleAdmin, Fiveruns, Optive Research (acquired by Tripos, Inc.), allmystuff, and Triology Software. Brian holds a B.S. in Computer Science from University of Illinois at Urbana-Champaign.
Dan is responsible for managing Spredfast's partner relationships and corporate business development efforts. Prior to joining Spredfast, Dan most recently served as Director of Business Development at venture capital firm, Austin Ventures. In this capacity, he focused on early-stage investments in the new media, Internet and social software industries. He has previous experience in the early-stage venture capital business, as well as investment banking. Dan received a B.A. in Economics from Northwestern University and an MBA from Boston College.
Tim oversees the company’s entire financial organization and is responsible for driving company growth and efficiency. He brings over 20 years of financial and accounting leadership experience in both public and private business sectors, and most recently served at the CFO and Treasurer for RealPage, Inc. for the past nine years. Prior to RealPage, Tim was the CFO of etalk, managing the company’s corporate operations including finance and accounting, human resources, legal, and information technology. Earlier in his career, Tim held executive finance and accounting roles at companies including Sourcecorp (formerly, F.Y.I. Inc.), Arthur Andersen LLP, and Sunbelt National Mortgage Corporation. Tim is a Certified Public Accountant and earned a B.A. in Accounting from Texas Tech University.
Carol Howard
VP of Human Resources
Carol oversees Spredfast's human resources department. She brings more than 17 years of successful human resource experience and leadership to the company. She specializes in developing strategic and tactical plans, aligning HR activities to business goals for maximum impact and guiding leaders in organizational change. Prior to joining Spredfast, Carol held several leadership positions as the Director of Human Resources at CompassLearning and VP of Human Resources for Lombardi Software, Inc. Carol earned B.S. in Healthcare Administration from Texas State University, as well as an MBA and a master’s in Organizational Leadership and Ethics, both from St. Edward's University.

Board Members

Sam Decker

Board Member, Executive Advisor

Adam Marcus

Board Member, OpenView Partners

Mike Dodd

Board Member, Austin Ventures

Doug Pepper

Board Member, InterWest Partners

Chris Harrington

Board Member