The Pac 12 just launched a new sports network with a passionate community of fans and followers. Wanting to create a unique interactive experience, they combined our Product Studio with a engaging custom design.
They leveraged their Mass Streams for the content, then used our API to create an interactive football field titled, Battle of the Tweets! Every tweet using the team's hashtag would increase its score on the scoreboard, and the team with the most tweets at the end of the game won! After launching, the Pac 12 was so thrilled with the increased traffic that they now expect to make this campaign a weekly event.