We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. No matter the form, your audience needs the answers they’re seeking. How are you balancing their needs with your need to stand out? Join these content experts as they share their secrets and strategies for successful content marketing today and tomorrow.
Danielle Guzman, Global Head of Social Media & Distributed Content at Mercer
Numbers are just numbers until we put them to action. As marketers, we’re tasked with not only delivering messages that connect with our customers, but showing bottom-line value while doing so. How do you transform a social data point into a tangible return for your business? These social experts will share how they’ve taken their deepest social and demographic insights and converted them into game-changing decisions for their business.
Jennifer Brett, Head of Insights at LinkedIn
Mike Krempasky, Partner, Digital at Brunswick Group
As content types, options, and frequency have proliferated, so too have the number of choices that tie into content strategy. Join this hands-on workshop that will leave you ready to navigate the content 2.0 landscape.
We know social data is some of the richest we’ve seen, but that doesn’t make articulating its value across the organization less complicated. Join this interactive discussion to explore how your peers in the space are using social to maximize their returns.
One of the hottest social marketing predictions of 2018? Automation. As the year unfolds, we’re bound to see its continued adoption by brands -- but, automation isn’t the only path to social customer care. Join this workshop as we get hands-on to explore the full range of care—from automation to human--and apply the spectrum to your organization.
You’re on the frontline every day, serving your brand and protecting your customers’ experience on social. Whether you’re managing an enterprise social account, safeguarding your customers’ trusted data, or maintaining a consistent brand voice, your social universe needs to be governed at all times. Do you have the framework in place to keep your brand safe? If you’re creating a social governance structure from the ground up or are looking to put your governance framework to the test, you won’t want to miss this workshop.
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on love of product. There's no better or more authentic way for brands to achieve the brand love customers seek than through social media. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social.
No one is arguing that content isn't king, and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI? How do you master video to draw viewers in but also to monetize the medium? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
Rachel Webber, SVP Digital at National Geographic
At Smart Social New York 2018, attendees will connect with fellow social media leaders, gain insight into the future of digital and social, and leave with tips on how best to deliver value to your business.
Once we wrap for the day, our cocktail reception offers even more chances to swap smart social secrets with the brightest minds in the industry.
Spredfast is transforming the way companies connect with consumers. Spredfast’s smart social software enables companies to build lasting relationships with today’s digitally connected consumer. Brand and media companies use the Spredfast Social Software Platform to manage, integrate, and amplify social content across any digital touch point in real time. With global reach, Spredfast customers manage over one billion social connections across 84 countries. More than 650 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2016 World’s Best Brands, have partnered with Spredfast to create first-class social experiences.