Each attendee has the opportunity to select one workshop to attend. The workshops are hands-on, discussion-based sessions where attendees will have the chance to tackle together scenarios, challenges, and issues facing the industry and topics covered.
Bridging the Gap Between Care and Marketing
Your customers don’t care about your internal org structure. They want great customer experiences regardless of where they interact with your brand. For social, this means aligning teams that manage outbound content with those providing customer service. In this workshop, we’ll dig in together on the how, what, and why to creating a unified front across social.
From 4 to 4000: How to Keep Pace with Content Marketing Today and Tomorrow
The marketers of yesterday handled 4 pieces of content each year, but the marketers of today handle 4000. As the need to quickly source, manage, and distribute content grows, how do you structure your team, agency relationships, and budget to handle the demand? During this workshop, attendees will engage in a candid, hands-on discussion around the new models of collaboration needed to be successful.
What Would You Do? How to Manage Risk on Social
Looking back, it’s both laughable and frightening to think that brands used to hand interns the keys to the social kingdom. No rules, no brand guidelines, no procedures - enough freedom to give a legal team a heart attack. Now the pendulum has swung in the opposite direction. The workflows and programs in place can stifle creativity, and slow marketers down. Where’s the happy medium? In this workshop, attendees will choose from three risk management scenarios and navigate a solution that pleases all parties and keeps the business both safe, and agile.
Social Video: What Matters More, the Action or the Reaction?
We all know that video is the biggest trend in social media, but what does that really mean for your business? When a “view” is defined as :03 second auto scroll without sound by one network and a :30 second play by another, tracking video views across social media platforms can be as much of a vanity metric as an impression. So what measurements should you be defining as valuable? In this session, we’ll explore the why, what, and how to define the value of video and the metrics that mean the most to your business.