Aggregating conversations from both Twitter and Instagram, TGI Friday's wanted to include earned content on an owned destination. Their website transformed into a Social Happenings page that dynamically displayed conversations across social media platforms.
Using the "filter" option, website viewers can organize content by Twitter streams, Facebook streams, or by hashtag. Viewers can also choose to see all or only the most popular conversations around TGI Fridays. Additionally, a "shuffle" and "refresh" update ensured that the content was fresh, real-time, and compelling.