Marketing Trends + Strategies

9 Specific Ways Marketing and Customer Care Teams can Work Together

June 22, 2018
The reality with most brands is still silos and separation when it comes to their marketing and social customer service teams. Here are 9 ideas to change that.
Marketing Trends + Strategies

A 6-Step Plan for Implementing Your Social Media Risk Management Solution

June 19, 2018
6 helpful steps to effectively incorporate social media risk management into your company's strategy.
Marketing Trends + Strategies

Blockchain Explained: What Marketers Need to Know Now

June 19, 2018
Manuevering through the world of cryptocurrency can be overwhelming, but devising a marketing strategy that caters towards its strengths doesn't have to be.
Smart Social London
Smart Social @Spredfast

3 Insider Marketing Lessons from our Smart Social London Event

June 14, 2018
These insider tips from Smart Social London could help shape your next strategic move in social.
Marketing Trends + Strategies

The International Language of Brand Love — with Claire Angus at Molson Coors

June 11, 2018
We caught up with Claire Angus to discuss how Molson Coors does brand love.
Social Data Insights

How to Make Buyer Personas Relevant Again

June 8, 2018
A hint? Ditch qualitative methods for a quicker, data-driven approach.
Smart Social @Spredfast

3 Ways You and Your Brand can be a Better Ally During Pride

June 7, 2018
Here are three ways your brand can act as an ally during Pride month—and all year long.
Innovation + Inspiration

We Implemented a Bot: Here's How it's Going

June 1, 2018
We’re inching up on the end of our 90-day test with our first bot, so we thought it’d be interesting to share how it’s going. Spoiler alert–it’s going well.
customer loyalty social media
Marketing Trends + Strategies

3 Steps to Driving Customer Loyalty through Social Media

May 30, 2018
We detail three layers of customer loyalty with details straight from our Smart Social NYC session on the topic.
influencer marketing
Marketing Trends + Strategies

Why Influencer Marketing isn't Going Anywhere

May 25, 2018
We'll explore how influencer marketing can help you reach your audience and grow your social media recognition.
Chatbots Customer Experience
Marketing Trends + Strategies

How Chatbots Can Improve Customer Experience

May 23, 2018
Can chatbots provide a great customer experience? We say yes. Here's how.
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