Innovation + Inspiration

How National Geographic, Warby Parker, and More are Already Optimizing IGTV

July 17, 2018
IGTV is different that Facebook Watch in that it showcases the videos of influencers, not professionally developed series, and it's poised to offer real competition to YouTube. Learn what IGTV is, and where it might head in the near future.
Marketing Trends + Strategies

3 Questions to Ask to Protect your Brand on Social

July 13, 2018
Here are the three fundamental questions you should be able to answer about your social channels at any time—and why they’re so important.
Smart Social @Spredfast

3 Ways to Make Sure Consumers Actually Care about your Content

July 12, 2018
You can’t give consumers the content you want to give them—you have to give them what they want. Here are 3 ways to create engaging content that will resonate with your audience.
social listening your brand
Marketing Trends + Strategies

5 Ways Social Listening Protects Your Brand

July 10, 2018
You probably don't think about social listening when it comes to brand protection — and we've got five compelling reasons why you should.
Smart Social @Spredfast

How LEGO, Sephora, and The American Red Cross are Using Empathy to Drive Their Brand Communities

July 6, 2018
Marketing is so much more than just selling: it's about connecting people! See how these 3 companies are building strong brand communities with their social-first strategies.
Marketing Trends + Strategies

How to Manage Internal and External Threats to Your Brand on Social Media

July 3, 2018
Learn the differences between external and internal risks and how to effectively manage them to ensure your brand is protected and secured.
Smart Social @Spredfast

4 Ways Brand Storytelling Can Revamp Your Social-First Strategy

June 26, 2018
Here are 4 critical rules of brand storytelling, according to Jessica Gioglio, author of The Power of Visual Storytelling.
Marketing Trends + Strategies

9 Specific Ways Marketing and Customer Care Teams can Work Together

June 22, 2018
The reality with most brands is still silos and separation when it comes to their marketing and social customer service teams. Here are 9 ideas to change that.
Marketing Trends + Strategies

A 6-Step Plan for Implementing Your Social Media Risk Management Solution

June 19, 2018
6 helpful steps to effectively incorporate social media risk management into your company's strategy.
Marketing Trends + Strategies

Blockchain Explained: What Marketers Need to Know Now

June 19, 2018
Maneuvering through the world of cryptocurrency can be overwhelming, but devising a marketing strategy that caters towards its strengths doesn't have to be.
Smart Social London
Smart Social @Spredfast

3 Insider Marketing Lessons from our Smart Social London Event

June 14, 2018
These insider tips from Smart Social London could help shape your next strategic move in social.
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