Marketing Trends + Strategies

How CPG Companies Handle Social Customer Care

May 23, 2017
CPG brands leave 91% of all tweets unanswered. What is the state of social customer care for the CPG industry—and what can we learn from the data?
Marketing Trends + Strategies

3 Tips to Take Your Content Marketing to the Next Level

May 18, 2017
You have all the tools for great content marketing at your fingertips. We’ll show you how to use them.
Marketing Trends + Strategies

3 Ways Social Listening Can Help CPG Companies Build a Better Brand

May 17, 2017
Social is the biggest focus group in history. Learn how and why it's a game-changer for CPG brands.
travel hospitality influencer marketing
Marketing Trends + Strategies

3 Travel & Hospitality Brands who Excel at Influencer Marketing

May 16, 2017
We've got three shining examples of travel industry influencer marketing in action—and one cautionary tale—that can help brands of all types improve their influencer strategies.
Marketing Trends + Strategies

4 Finserv Social Media Campaigns Worth Noting

May 12, 2017
Check out how these 4 finserv social media campaigns proved that regulation is no reason to remain on the sidelines of social.
Marketing Trends + Strategies

3 Finserv Companies Who've Mastered Content for Millennials

May 11, 2017
We've got three standout examples of financial services companies serving up content that resonates with a millennial audience.
Marketing Trends + Strategies

How to Integrate Digital Elements into Your Experiential Marketing Campaigns

May 9, 2017
Now more than ever, marketers must master tangible experiences that are digitally integrated. We've got five shining examples.
digital marketing reporting
Marketing Trends + Strategies

4 Secrets to Collaborative Digital Marketing Reporting that Gets Noticed

May 4, 2017
Reporting is hard work, and if it is not helping drive change or better decisions, than why waste the time? We've got advice to drive internal awareness of —and collaboration with—your reporting.
Innovation + Inspiration

The 4 New Needs for Social Media at Enterprises

May 3, 2017
Say hello to our first post in our Business of Social Series—where we'll tackle enterprise challenges and help solve them with social.
digital channel marketing strategy
Marketing Trends + Strategies

Which Digital Channels are Best for your Marketing Strategy?

May 2, 2017
Take an inside look at how Spredfast used a predictive model for social media performance to help tweak our digital promotion strategy around a tentpole event.
content marketing strategy
Marketing Trends + Strategies

3 Changes Your Content Marketing Strategy Needs

April 27, 2017
We've got three pieces of advice all digital marketers should keep in mind as they set and shift their content marketing strategies.
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