In 2019, we expect big changes in the digital and social media landscape. Here's what Spredfast + Lithium execs see ahead for digital customer engagement.

LinkedIn Pages features several important ways for your brand to stay connected to your followers and find new fans.

Elaine Welteroth is inspiring in many ways. Find out how she is revolutionizing the fashion industry by finding her brand's purpose and listening to her audience.

We’ve collected a few of the most important stats about Gen Z’s buying habits for marketers to note.

Through paid social, organic marketing, analytics, and customer care, social media marketing must touch consumers at every step of the customer journey. Read this blog to find out how.

In our second Meet the Ambassador series blog post, we caught up with Erin Bruehl of Priceline.

The second day of Smart Social Summit taught us why having a purpose is critical for brands.

From our Smart Social Summit's first day, we've got three specific ways to build trust with your audience.

Social customer experience is important, but it isn’t easy. Fortunately, Spredfast & SAP are pioneering new ways to engage with customers online.

Social capital can be defined as a way of talking about how valuable your online social networks are. Find out how understanding it can strengthen your social-first strategy.