Marketing Trends + Strategies

Why Retail Brands Need Instagram Location Data to Stay Strategic

June 22, 2017
A huge shift in shopper behavior makes Instagram location data that much more powerful. See how your brand can benefit.
Marketing Trends + Strategies

3 Simple Ways for Enterprises to Manage Risk on Social

June 21, 2017
Social can be a big risk. Read on to find out what actions best-in-class enterprises take to minimize social risk.
Marketing Trends + Strategies

3 Tips for Creating a Stellar Social Responsibility Campaign

June 20, 2017
Millennials are more likely to engage with brands that discuss social causes. Follow these brands' outstanding examples of social good campaigns.
Marketing Trends + Strategies

How to Use Your Brand Voice to Create Content that Truly Resonates

June 16, 2017
How do you create one-of-a-kind content for ever-changing audiences? We sat down with BBC 6 radio presenter Lauren Laverne to find the answer.
Innovation + Inspiration

Nuggs for Carter: Why Wendy’s Personality is Perfect for Social Media

June 14, 2017
Let the story of Wendy's social media brand voice inspire you to improve your own.
Smart Social @Spredfast

Spredfast Named A Leader in New Forrester Wave™: Social Media Management Systems, Q2 2017

June 12, 2017
Forrester has named Spredfast a leader—again. Read all the details.
Innovation + Inspiration

4 Lessons from an Award-Winning Digital Campaign that Made a Difference

June 9, 2017
The UK's Channel 4’s created a digital campaign for the Paralympics that had a major impact. We’ll explain why, and what all brands can learn from the campaign, as well.
social monetization
Marketing Trends + Strategies

Social Media Monetization: Why Audience Focus Brings More Value

June 8, 2017
To truly understand how your investments are driving value—influencing brand health and sentiment—you must put your target audience at the center of your strategy.
Smart Social @Spredfast

Why Service and Marketing Must be United on Social

June 7, 2017
Creating alignment between marketing and service teams can pay dividends: Customers enjoy a better and more consistent experience, and brands gain more control of the customer journey.
Smart Social @Spredfast

Pride Month at the Workplace

June 1, 2017
As Pride Month starts, we reflect on how companies establish themselves as brands by living their values.
Innovation + Inspiration

3 Big Secrets of Cult Brands

May 31, 2017
There are concrete secrets brands with cult status employ—techniques that enterprise brands of all kinds can use to bolster their audience and entice new followers.
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