2018 top influencers
Marketing Trends + Strategies

10 Top Marketing Influencers to Follow in 2018

January 16, 2018
Read on to see why we think these 10 marketing influencers are worth your valuable time in 2018.
Innovation + Inspiration

Connecting to Those that Matter Most: Thoughts on the Facebook News Feed in 2018

January 15, 2018
Facebook now ranks person-to-person engagement higher than person-to-page. Here's what that means for your brand.
Social Data Insights

Infographic: What Emojis on Instagram Say About How We Feel

January 11, 2018
Our research and insights team combed through social data to unearth fascinating trends around emoji usage in 2017.
habits marketers should drop
Innovation + Inspiration

5 Habits Marketers Should Drop in 2018

January 10, 2018
Have marketers stopped thinking about the consumers on the other end of the device? 5 habits to drop in 2018—and behaviors to replace them with to keep your audience truly top of mind.
social media copywriting
Marketing Trends + Strategies

5 Copywriting Examples & Formulas to Recharge your Social Media Marketing

January 5, 2018
Take a look at these tried-and-true copywriting frameworks, and then give them a shot yourself.
mobile video
Marketing Trends + Strategies

How to Make Mobile Video Shine in Spite of Constraints

December 22, 2017
Smart brands are actually using mobile innovations to create unique expressions of content.
best holiday marketing campaigns
Marketing Trends + Strategies

The Best Holiday Campaigns of 2017

December 21, 2017
5 holiday marketing campaigns we loved in 2017—and what you can learn from them.
best marketing campaigns 2017
Innovation + Inspiration

The 5 Best Marketing Campaigns of 2017

December 19, 2017
These five campaigns impressed us in 2017—use them to inspire your 2018 planning.
data driven content
Marketing Trends + Strategies

How Two Brands Approach Data-Driven Content

December 15, 2017
Gail Horwood of the Kellogg Company and Charlie Grinnell of Aritzia explain how data drives decisions around the content they create.
social media ROI
Marketing Trends + Strategies

How Marketers can Successfully Determine Social Media ROI

December 13, 2017
Nailing down the ROI of social media is hard—but not impossible. We've got advice.

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