5 SXSW 2014 Sessions to Invigorate Marketing Minds

In just a few short hours, the biggest marketing minds in the world will be converging on Austin for SXSWi. I just took a look at the schedule, and there are a lot of really smart sessions. To help guide you in the right direction, here are five sessions to energize your campaigns.

 

5 SXSW 2014 Sessions to Invigorate Marketing Minds

 

Building Relationships Through Real-Time Relevance, Friday, March 7th, 11AM-Noon, Wanderlust (206 E 4th St)

Modern marketing means operating at the speed of life. Everyone knows about the famous Oreo response--but how do we as marketers and advertisers move away from campaigns and move towards creating real, personal connections with your audience around meaningful moments that resonate with your brand story? This panel, hosted by our friends at Team Detroit, digs into the tools and technology that are powering the future.

 

How to Monetize the 2nd Screen Evolution, Saturday, March 8th, 930AM-1030AM, Hilton Austin (500 E 4th St), Salon E

While I was at USA Network, I sought to find innovative ways to involve the audience in the storytelling process. For me, second-screen and socialTV are beautiful ways to connect with audiences in unique, engaging ways. As we move into 2014, we’re starting to find hard evidence that proves the powerful return on investment of these technologies. Join me and Viggle’s Gregory Consiglio in this session as we discuss the impact second screen has across subscription-based businesses, advertising, virtual currency, sponsorships and e-commerce. We’ll also check out how the players in this space are seeing the ROI. And if that doesn’t win you over, the complimentary Bloody Marys will.

 

High on Hashtags, Saturday, March 8th, 11AM-Noon, Sheraton (701 E 11th St), Capitol View South

Hashtags seem to be everywhere. But are we as marketers and advertisers using these effectively? This panel suggests that we sober up and start talking about ways to use the ubiquitous tag more strategically to develop highly targeted campaigns. I can’t wait to see what they suggest!

 

Crushing Second Screen: The Ultimate TV Companion, Sunday, March 9th, 11AM-Noon, Driskill Hotel (604 Brazos St), Driskill Ballroom

Reaching your audience at every touchpoint is a great way to use the second screen to energize them and increase brand loyalty. This session shows how one network, World Wrestling Entertainment, uses a combination of technology, storytelling, and strategy to charge one of the largest fan bases in the world. They’ve had enormous success. I’m looking forward to learning more.

 

The Secrets Behind Addictive Storytelling, Sunday, March 9th, 330PM-430PM, Austin Convention Center (500 E Cesar Chavez St), Next Stage EH 3/4

Long gone are the days of disruptive advertising. As advertisers, we can’t just throw a 30-second spot and call it a day. To truly connect with audiences, brands have to strategically find ways to weave their personality and story into programming in a way that not only appeals to their target audience, but also creates a lasting relationship with them. In this session, a laundry list of industry insiders (including Bob DeBitetto from A&E Television Networks; Joanna Cole from Cosmopolitan; Jonathan Perelman from BuzzFeed; Terry Wood from One Three Media/a Hearst/Mark Burnett Company; and Troy Young from Hearst Magazines Digital Media) share their secrets behind content that gets consumers hooked.

 

What sessions are you excited about?

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