5 Ways to Use Social to Share the Love
Got big plans this weekend? I bet you do, you saucy minx. Maybe you have a fancy dinner date. Maybe you’re—ahem—bound to see a highly anticipated movie. Or maybe you’re taking the Kendrick Lamar approach and celebrating your own incredible self.
In any case, you have many suitors. Every single day, brands are hard at work to win the affection and loyalty of beautiful consumers like you. The overtures may be more obvious (desperate?) on Valentine’s Day, but that can happen to the best of us, right?
Puffing up your tail feathers may work in the animal kingdom, but just like good ol’ human-to-human love, brands need to try a bit harder. What’s love got to do with it? When it comes to people and brands, is love a secondhand emotion?
Listen up, Tina. We’re about to look at incredible content from five brands that has people feeling the love.
1. Help people share the love with one another.
Sometimes it feels better being the matchmaker.
Nescafé and ITV teamed up to share reactive and live ads featuring Tweets from viewers that wish friends and family a #BigStart to their day. The messages of encouragement and support have been airing during ITV's Good Morning Britain for the whole of February.
2. Unite people over a common passion.
Do people love things? In the time it takes to make a Brick Tamland “I love lamp” joke, I can think of at least a few “things” I truly, deeply love: Arsenal Football, Essie nail polish, and everything bagels from a little shop called “New York Bagels” in Michigan.
Nestle created icecream.com so that ice cream lovers everywhere could unite to “find, create & dish about all things ice cream.” Head to the page to see Facebook Posts, Instagram photos, and Tweets all for the love of ice cream.
3. Pay it forward.
McDonald’s has put the emphasis on “lovin’” in its latest iteration of the “I’m lovin’ it” campaign. It is asking people to “Choose lovin’” in everything from SnapChat Sponsored Ads to a surprise-and-delight Super Bowl Campaign.
During the Super Bowl, McDonald’s gave away every product advertised during the game, Tweeting the offers out in real-time. It was an unexpected and unselfish way to get in on the game.
4. Show that you care.
Have you ever heard of the five love languages? One of the five, “Acts of service” is a great language that brands can use to share the love with their customers and fans. It’s also one that Brooks Brothers is fluent in.
Ever hear about the time that Alexi Lalas and Taylor Twellman walked into a Brooks Brothers? No, it’s not the start of a great joke. It is the start of a great social experience though—read all about what happened next.
5. Reward Loyalty.
You’ve probably heard that it’s easier to keep an existing customer than to gain a new one. But easy doesn’t mean automatic. Want customers that are down to ride ‘til the very end Jay and Bey style?
Take note from Birchbox. They share all kinds of exclusive sneak-peeks and giveaways with Instagram followers to keep fans coming back for more.
FEBRUARY SNEAK PEEK #3! Double tap if you love @beautyblender! We're sampling their cult-favorite multitasking makeup sponge along with their mini solid cleanser in some of your boxes this month! Watch to see how to use them both, then tag a friend in the comments you think would love Birchbox and tell them to tap the link in our bio join now! #BirchboxSneakPeek
Who else shares content you love? Tweet me at @cjdoman. I'd love to know your favorites.