7 Questions with LaTasha Howard of Neiman Marcus

Voice of the Spredfast Ambassador Blog Series

Editor's note: This post marks the first in a series called "The Voice of the Spredfast Ambassador." Through this Q&A series, we want to highlight the voice, thoughts, and experiences of our Ambassadors. We will learn their favorite things about working with Spredfast—and get a glimpse into who they are as a professional and social innovator.

Meet LaTasha Howard, a #SFAmbassador! LaTasha is the Executive Services Manager at Neiman Marcus where she oversees the management of the executive social and customer care departments.

Q: What is your favorite thing about working with Spredfast?

A: My favorite thing about working with Spredfast is their understanding of analytics for both social care and brand care and how the data captured can be used to elevate your business as a whole. The support and training staff is always available to provide the latest updates and assist in one-on-one assistance.

My favorite thing about working with Spredfast is their understanding of analytics for both social care and brand care

 

What is your company’s “Social Why”?

In my 20 years in customer and social care, I believe both professionally and personally, a business' "Social Why" is due to the evolution of how they are marketing and managing their business outside of the normal television or flyer advertisement. I find most companies are seeking social care and the data analytics behind it for a more real-time customer perspective of the business, whether it be for a brick and mortar business or for an e-commerce business.

Which living person do you most admire and why?

The person I admire the most is my mother. She has overcome so many obstacles in the past and yet she keeps going. She motivates me to never give up on a dream and to always give my 100%. If it fails, don't beat yourself up! Get up, dust yourself off, and keep moving. Learn from your mistakes and then the mistake is a lesson learned.

Which three words describe you best?

Honest, Trustworthy, and Loyal.

What inspires you?

My inspiration comes from everywhere! People, places, and things spark inspiration in me. The natural flow of life helps me orchestrate and develop plans or ideas needed for any given project. I become an artist, if you will.

What is something you are passionate about?

I'm very passionate about my reputation and whom I'm affiliated with professionally and personally. As your reputation most likely supersedes immediate interaction, I am very aware of my surroundings and my affiliations that are positive for me as well as my affiliates.

When people come to you for help, what do they usually want help with?

I've always been asked for help with solving internal and external situations and problems in business and personal settings. Most of these inquiries are asking me if I would be interested in being their personal manager and/or their social and general customer care business consultant in both e-commerce and in physical stores.

I believe a business' "Social Why" is due to the evolution of how they are marketing and managing their business outside of the normal television or flyer advertisement.

 

Throughout her 20 years of experience, it’s clear that LaTasha Howard has learned a lot about creating effective and compelling social-first marketing strategies. Interested in hearing more from Ambassadors like Latasha? Stay tuned for more Q&As featuring top business professionals and see how they’re teaming up with Spredfast to push the industry forward every day.

July 31, 2018
3 Collaborative Practices to Break Silos
August 7, 2018
8 SXSW Sessions Every Brand Marketer Should Know
Lindsey is the Brand Marketing Specialist at Spredfast, where she oversees the Spredfast Ambassador Program and amplifies customer stories. A Texas native, she decided to call Austin home after college (hook 'em!). You can find her reading a good book, with one of her five pets beside her, and the Hamilton soundtrack in her ears.