8 Thought Leaders Reveal their Favorite Resources for Marketing Tips, Tricks and Insights

A wise man once said, “If you read what everyone else reads, you will think what everyone else thinks.” Ok... Ok... Ok... I was quoting myself, but think about it. It’s true. How are you going to leapfrog the competition if you’re consuming and acting on the same information. In a world of information abundance, reading itself will not make you the best in your field. We all scan popular sites, leading headlines and blog posts. No, in the age of information abundance, you must be careful to avoid common resources and veer off the beaten path. The only question is, where the heck do you go? To get the answer,I reached out to eight of the brightest marketing thought-leaders around.


1. BrandSavant (@webby2001)

“One of the most powerful and underrated people is Tom Webster, who is an amazing data guy. He takes data and tells compelling stories with it, and is unafraid to call excremento de toro when he sees it – and why.”

Christopher S. Penn, Co-Founder of PodCamp and Co-Host of “Marketing Over Coffee” (@cspenn)


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2. Lefsetz Letter (@Lefsetz)

“Besides some great marketing blogs like Seth Godin and those from HubSpot and Copyblogger, I enjoy reading Bob Lefetz. He writes about the music business but his ideas are useful for me as a marketer.”

David Meerman Scott, Author of “The New Rules of Marketing & PR” (@dmscott)


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3. Scobelizer (@Scobelizer)

Techmeme, The Verge and Robert Scoble. … From where ever I find it, I keep an open mind looking through my world. Marc and Angel Hack Life is good too.”

Chris Voss, CEO of The Chris Voss Show (@CHRISVOSS)


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4. Awaken Your Superhero (@cspenn)

“It's hard not to mention Christopher Penn here. His Awaken Your Superhero blog and the Marketing Over Coffee podcast he does with John Wall are some of the most information and advice-rich resources on the web for marketers. And Chris is a data junkie, so having someone so detail and numbers oriented to explain how to slice and dice data and leverage it well is a needed resource. He's pretty damn useful.”

Jason Falls, Founder of Social Media Explorer (@JasonFalls)


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5. Marketing Tech Blog (@mktgtechblog)

“I read Doug Karr's Marketing Tech Blog, because he's focused on advanced marketing tactics.”

Erik Deckers, President of Professional Blog Service and Co-Author of “Branding Yourself” (@edeckers)


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6. Predictive Analytics Times (@PA_Times)

“A leading ‘rock star’ consultant in predictive analytics who blogs regularly with deep insight is Dean Abbott.”

Eric Siegel, Author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” (@predictanalytic)


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7. MarketingProfs (@MProfsWire)

“Well.... of course it's MarketingProfs.com! Because MarketingProfs contributors are vetted by our team of editors here, we think we provide the best marketing how-to and education out there. There's a crushing amount of marketing information available.... but when MarketingProfs is talking about it, you know it's worth paying attention to. We think of it as real-world education for the modern marketer.”

Ann Handley, Author of “Content Rules” and Chief Content Officer of MarketingProfs (@MarketingProfs)


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8. Nielsen Norman Group (@NNgroup)

“I'm inspired by the work of Jakob Nielsen, a website interface and usability expert, and always love what Tom Webster has to say. Tom’s a professional researcher, whose blog focus is on making sense of the social web. I also rarely miss anything that Search Engine Land publishes because, well, it all starts with the web, at least for me.”

Shelly Kramer, CEO of V3 Integrated Marketing (@ShellyKramer)


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Did we miss anyone? Let us know what resources you think need a shout-out in the comment section below.

wgriggs@spredfast.com's picture

William Griggs

William Griggs is a Field Marketing Manager at Spredfast who specializes in pipeline generation.