Marketing Trends + Strategies

The International Language of Brand Love — with Claire Angus at Molson Coors

June 11, 2018
We caught up with Claire Angus to discuss how Molson Coors does brand love.
Social Data Insights

How to Make Buyer Personas Relevant Again

June 8, 2018
A hint? Ditch qualitative methods for a quicker, data-driven approach.
Smart Social @Spredfast

3 Ways You and Your Brand can be a Better Ally During Pride

June 7, 2018
Here are three ways your brand can act as an ally during Pride month—and all year long.
Innovation + Inspiration

We Implemented a Bot: Here's How it's Going

June 1, 2018
We’re inching up on the end of our 90-day test with our first bot, so we thought it’d be interesting to share how it’s going. Spoiler alert–it’s going well.
customer loyalty social media
Marketing Trends + Strategies

3 Steps to Driving Customer Loyalty through Social Media

May 30, 2018
We detail three layers of customer loyalty with details straight from our Smart Social NYC session on the topic.
influencer marketing
Marketing Trends + Strategies

Why Influencer Marketing isn't Going Anywhere

May 25, 2018
We'll explore how influencer marketing can help you reach your audience and grow your social media recognition.
Chatbots Customer Experience
Marketing Trends + Strategies

How Chatbots Can Improve Customer Experience

May 23, 2018
Can chatbots provide a great customer experience? We say yes. Here's how.
Spredfast Vault
Smart Social @Spredfast

Ditch the Spreadsheet: Introducing Spredfast Vault

May 22, 2018
Introducing Spredfast Vault, which offers visibility, control, and secure entry for direct native access so you can minimize your brand risk.
Marketing Trends + Strategies

What Your Brand Should Know About GDPR

May 17, 2018
Here's everything your marketing and customer support teams need to know in order to be GDPR compliant.
Smart Social @Spredfast

Spredfast Launches New Automation Capabilities and Chatbot Partnerships

May 15, 2018
Starting today, Spredfast can now help ensure seamless transitions from chatbots to humans.

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