All of the Stand-Out Content You’ll Find at Smart Social London
Smart Social London takes place on June 5th and we’re gearing up for another exciting, informative, and inspirational digital marketing conference. During last year’s SSLDN, we heard from many experts, including BBC6 Music presenter Lauren Laverne, who discussed the power of brand voice, and Dr. Lawrence Ampofo, founder of Digital Mindfulness, who discussed the need for both brands and consumers to focus on creating more meaningful connections.
Smart Social London 2018 is shaping up to be incredibly informative, too. Attendees will find out what’s happening with social now and where it’s headed this year and beyond. Below we’ll share all the content you can’t afford to miss—register and mark your calendars today.
Creating Content for Modern Consumers
There’s no doubt that content is incredibly important to marketers, but the content your audience is looking for today looks quite different from the content your audience sought in the past. In our break-out session titled, “Tomorrow’s Customer Experience is Happening Today: What Content for Modern Consumers Looks Like,” attendees will hear content marketing secrets and strategies from leading experts as brands like England Rugby and the Guardian. We’ll explore how to best take advantage of the current world of content, including interactivity, immersive experiences, user-generated content, technological innovation, and more. Attendees will leave with the tools they need to offer the answers their audiences seek, no matter what those questions are.
Mastering and Monetising Video
Video content is now some of the most engaging on social (and video’s appeal to audiences is only growing), but the medium still does not always meet customer needs. Because of this, digital marketers are left with questions that need answering. In our breakout session with LEGO, ITN and Benefit Cosmetics, titled, “The Short Attention Span Antidote: Mastering & Monetising Video,” our speakers will tackle everything from creative considerations to the consumer experience. Attendees will leave with a solid knowledge base that they can use to effectively connect with their audience using video.
Customising Content to Foster Brand Love
Social media audiences crave localised content and digital marketers who offer highly specific experiences are able to build a deep connection with communities and stand out from competition. But staying relevant to your local audience becomes a complex task for global brands. In our breakout session titled, “The International Language of (Brand) Love,” experts will share concrete ways that your digital marketing team can develop truly local social and digital programs across regions, countries, and continents. Attendees will leave will the skills to tackle the challenge of localised content head-on in order to drive real and lasting audience engagement.
Staying relevant to your local audience is becoming a complex task for global brands.
Driving Lasting Customer Loyalty Through Social
Love of a product isn’t enough to earn customer loyalty anymore: today’s brands need social strategies designed to keep consumers coming back. In our breakout session titled, “Follow Me Back: How to Drive Lasting Customer Loyalty Through Social,” experts will detail ways that brands can deliver world-class customer experiences on social media which drive ongoing loyalty. Attendees will leave with the tools they need to foster the authentic brand love their customers seek.
In addition to killer breakout sessions, Smart Social London attendees will also hear from truly inspirational keynote speakers like Bruce Daisley, EMEA Vice President of Twitter. Daisley comes with an impressive resume (previous employers include Google) and distinctions like having made the Greatest Individual Contribution to new media in the UK. Daisley regularly speaks about the evolution of work culture and his podcast titled, “Eat Sleep Work Repeat” regularly makes the top of the Apple Podcasts Business chart.
In addition to content you won’t find elsewhere, and you-had-to-be-there keynote speeches, our Smart Social London event will also feature ample time to make real, lasting connections with fellow digital marketers. We can’t wait to shake your hand. See you there!