data driven content
Marketing Trends + Strategies

How Two Brands Approach Data-Driven Content

December 15, 2017
Gail Horwood of the Kellogg Company and Charlie Grinnell of Aritzia explain how data drives decisions around the content they create.
car companies marketing
Marketing Trends + Strategies

What Marketing Teams Can Learn from Two Auto Companies Embracing Disruption

December 1, 2017
How two car companies are disrupting the industry—and what your marketing team can learn from them.
viral
Marketing Trends + Strategies

4 Enterprise Marketers on Bots, Career Highlights, and "Going Viral"

November 7, 2017
Social marketers across industries have strikingly similar reflections and predictions.