Julia Eddington

Julia Eddington is a freelance tech and personal finance writer and editor living in New York City.

superbowl ads social media
Innovation + Inspiration

5 Superbowl Ads that Made an Impact on Social Media

February 7, 2017
Super Bowl ads are historically some of the most-watched ads each year, but we wanted to know which ads garnered the most attention on social. Find out which ones got the most buzz this year.
brand story
Marketing Trends + Strategies

3 Key Steps to Telling your Brand Story

January 17, 2017
In a recent Drum webinar, speakers from Spredfast and elsewhere discussed the power of stories—and how brands can yield that power to their benefit.
digital marketing conferences
Innovation + Inspiration

5 Digital Marketing Conferences not to Miss in 2017

January 12, 2017
Social media marketing conferences abound, but for this round-up, we chose the best of the best.
Innovation + Inspiration

3 Creative Social Good Campaigns we Loved in 2016

December 21, 2016
As we come to the close of 2016, we thought we’d take a moment to revel in our favorite 2016 social good campaigns.
Smart Social @Spredfast

Why Diverse Teams are Winning Teams

November 2, 2016
At Summit, seasoned diversity inclusion experts offered concrete solutions for people looking to expand and improve their own inclusion efforts. We've got all their tips.
Social Data Insights

2016 Fitness Trends in Social Data

October 14, 2016
We've got insights on 2016 fitness trends, from apps to sentiment to which days are most active.

4 Brilliant Snapchat Strategies for Marketers

October 4, 2016
Beyond simply using Snapchat, how can marketers claim an edge and really succeed on the platform?

Why Livestreaming is Taking Over Digital Marketing

September 1, 2016
We know livestreaming is more than a passing fad, and it’s definitely on the radar of smart social and marketing teams. We've got details on why the tech is such a success.
Marketing Trends + Strategies

4 Strategies to Increase Social Shopping Revenue

August 1, 2016
Social shopping is new, but it’s moving fast—we've got four strategies to keep you ahead of the game.