Justine Braun
How to Make Buyer Personas Relevant Again
June 8, 2018
A hint? Ditch qualitative methods for a quicker, data-driven approach.
3 Key Steps to Improve Your Social Media Content Mix
April 20, 2018
Discover how to uncover your brand’s most pressing questions by combining search and social data.
Going Beyond the Facebook Like
March 9, 2018
For brands, engagement rates and emotional benchmarks should go hand-in-hand. Here's why.
How to Find the Half of Brand Mentions Most Marketers are Missing on Instagram
February 6, 2018
Most marketers are missing nearly half of their brand mentions happening on social. Here's how you can make sure you're not one of them.
Infographic: What Emojis on Instagram Say About How We Feel
January 11, 2018
Our research and insights team combed through social data to unearth fascinating trends around emoji usage in 2017.
Fall Social Media Trends in Canada
October 5, 2017
You should work to understand all of the different cohorts within you audience and how their interests differ by geography, gender, and other demographic characteristics—data around #PSL in Canada is proof.
The Best Content from Beauty Micro-Influencers on Instagram
September 29, 2017
The key to succeeding as an influencer is building loyalty in the Instagram-verse, and brands can learn a lot from those who figured out that special formula.
The Most Instagrammed Vacation Destinations of 2017
August 4, 2017
We've got a seriously fascinating preview of our brand new Smart Social Report, covering #travel on Instagram.
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