June 8, 2018
A hint? Ditch qualitative methods for a quicker, data-driven approach.
April 20, 2018
Discover how to uncover your brand’s most pressing questions by combining search and social data.
March 9, 2018
For brands, engagement rates and emotional benchmarks should go hand-in-hand. Here's why.
February 6, 2018
Most marketers are missing nearly half of their brand mentions happening on social. Here's how you can make sure you're not one of them.
January 11, 2018
Our research and insights team combed through social data to unearth fascinating trends around emoji usage in 2017.
October 5, 2017
You should work to understand all of the different cohorts within you audience and how their interests differ by geography, gender, and other demographic characteristics—data around #PSL in Canada is proof.
September 29, 2017
The key to succeeding as an influencer is building loyalty in the Instagram-verse, and brands can learn a lot from those who figured out that special formula.
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