February 6, 2018
Most marketers are missing nearly half of their brand mentions happening on social. Here's how you can make sure you're not one of them.
January 11, 2018
Our research and insights team combed through social data to unearth fascinating trends around emoji usage in 2017.
October 5, 2017
You should work to understand all of the different cohorts within you audience and how their interests differ by geography, gender, and other demographic characteristics—data around #PSL in Canada is proof.
September 29, 2017
The key to succeeding as an influencer is building loyalty in the Instagram-verse, and brands can learn a lot from those who figured out that special formula.
August 4, 2017
We've got a seriously fascinating preview of our brand new Smart Social Report, covering #travel on Instagram.
May 23, 2017
CPG brands leave 91% of all tweets unanswered. What is the state of social customer care for the CPG industry—and what can we learn from the data?
April 12, 2017
Learn how Facebook's new feature has impacted communication between users and their elected officials.
February 1, 2017
The massive volume of hashtags related to political causes like #WomensMarch and #RefugeesWelcome signifies the important role of social media in shaping our national dialogue.
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