Justine Braun

Justine Braun the Senior Analyst of Research & Insights at Spredfast. Her career began in Chicago studying social data from a psychological perspective. When she’s not buried in analysis, you can find her climbing, making ice cream, or rambling about female-fronted punk bands.

Buyer Personas Importance Social Media Marketing.
Social Data Insights

How to Make Buyer Personas Relevant Again

June 8, 2018
A hint? Ditch qualitative methods for a quicker, data-driven approach.
3 Steps to Improve Branded Content.
Social Data Insights

3 Key Steps to Improve Your Social Media Content Mix

April 20, 2018
Discover how to uncover your brand’s most pressing questions by combining search and social data.
Social Data Insights

Going Beyond the Facebook Like

March 9, 2018
For brands, engagement rates and emotional benchmarks should go hand-in-hand. Here's why.
Social Data Insights

How to Find the Half of Brand Mentions Most Marketers are Missing on Instagram

February 6, 2018
Most marketers are missing nearly half of their brand mentions happening on social. Here's how you can make sure you're not one of them.
Social Data Insights

Infographic: What Emojis on Instagram Say About How We Feel

January 11, 2018
Our research and insights team combed through social data to unearth fascinating trends around emoji usage in 2017.
fall in canada
Social Data Insights

Fall Social Media Trends in Canada

October 5, 2017
You should work to understand all of the different cohorts within you audience and how their interests differ by geography, gender, and other demographic characteristics—data around #PSL in Canada is proof.
micro-influencers instagram
Social Data Insights

The Best Content from Beauty Micro-Influencers on Instagram

September 29, 2017
The key to succeeding as an influencer is building loyalty in the Instagram-verse, and brands can learn a lot from those who figured out that special formula.
travel instagram marketing
Social Data Insights

The Most Instagrammed Vacation Destinations of 2017

August 4, 2017
We've got a seriously fascinating preview of our brand new Smart Social Report, covering #travel on Instagram.