Matt McAllister

Matt McAllister is the Director of Revenue Marketing at Spredfast. A former ad agency cofounder, he’s a marketing lifer who’s transitioned from design and copywriting to digital and analytics.

Spredfast Bot Social Media Marketing Automation.
Innovation + Inspiration

We Implemented a Bot: Here's How it's Going

June 1, 2018
We’re inching up on the end of our 90-day test with our first bot, so we thought it’d be interesting to share how it’s going. Spoiler alert–it’s going well.
Automation Bots Social Media Marketing.
Innovation + Inspiration

We Think We Need a Bot: Here's Why You Might, Too

April 6, 2018
Is there a way to connect a potential new customer to us faster? We think we've found the answer in a bot.
Innovation + Inspiration

How We Made Webinars Impactful After Everyone Hung Up

March 21, 2018
What happens when you rethink webinars, people hang up but can still chime in.
habits marketers should drop
Innovation + Inspiration

5 Habits Marketers Should Drop in 2018

January 10, 2018
Have marketers stopped thinking about the consumers on the other end of the device? 5 habits to drop in 2018—and behaviors to replace them with to keep your audience truly top of mind.