Rachel Jamail

Rachel Jamail leads the brand marketing team at Spredfast. Find her on Twitter for a random assortment of thoughts on marketing, yoga, books, and her two favorite (yet very different) football teams - the Texas Longhorns and the Harvard Crimson.

corporate responsibility
Marketing Trends + Strategies

5 Ways Brands Can Operate with Empathy

November 2, 2017
Now more than ever, companies strive for positive impact, not just for profit.
charity water
Smart Social @Spredfast

How charity:water Builds Trust in The Digital Space

October 3, 2017
We spoke with Cristoph Gorder, President and Chief Global Water Programs Officer of charity:water about how his charity leverages data to create transparency and tell authentic stories.
Innovation + Inspiration

5 Co-Marketing Campaigns Your Brand Should Know About

August 17, 2017
Be inspired by these partnerships to cut through an often overcrowded social media environment and reach new customers.
Innovation + Inspiration

3 Big Secrets of Cult Brands

May 31, 2017
There are concrete secrets brands with cult status employ—techniques that enterprise brands of all kinds can use to bolster their audience and entice new followers.
Marketing Trends + Strategies

3 Ways Social Listening Can Help CPG Companies Build a Better Brand

May 17, 2017
Social is the biggest focus group in history. Learn how and why it's a game-changer for CPG brands.
Innovation + Inspiration

How to Use the Power of Story to Build Brand Advocacy

April 18, 2017
Learn to use the power of an engaging story to foster engagement, trust, and—the ultimate win—brand advocacy.
Innovation + Inspiration

Building Trust Through Shared Values: A How-to for Brands

April 11, 2017
Brands can't afford to sit on the sidelines of social causes or controversial issues—but they also can’t afford to miss the mark. We've got advice for striking an authentic balance.
Innovation + Inspiration

3 Lessons Brands can Learn from the New Era of Journalism

March 15, 2017
From our SXSW panel on the topic of curated content, we've got three lessons brands would do well to learn from today's journalists.
Innovation + Inspiration

3 Surprising Benefits of a Seriously Strong Brand

January 16, 2017
As you work to build, maintain, and communicate your brand and the value of its equity, we've got three benefits that you may not have expected.