change management
Marketing Trends + Strategies

4 Ways Social Media Can Help Brands Manage Change

November 21, 2017
The addition of digital and social media tools can make change more meaningful and impactful.
Marketing Trends + Strategies

6 Ways Marketing and Care Teams Can Collaborate for a Better Customer Experience

March 27, 2017
Marketing and customer care can and should work together to create better experiences—we've got six compelling reasons why.
Marketing Trends + Strategies

5 Ways to Boost Brand Loyalty in the Gift Economy

November 22, 2016
How can brands implement the principles of gift economies within their social and business strategy?
Gift bags on a table
Innovation + Inspiration

How Staples Builds Brand Love Through Social Care

September 7, 2016
If brands want to increase customer loyalty, they need to deliver exceptional 1:1 experiences.

How Social Media is Changing College Recruiting

June 16, 2016
Social media has transformed how recruiting works—what that means for universities.

8 Tips to Reduce Social Customer Care Response Times

May 18, 2015
Reducing social care response and resolution time is a critical component of successful social customer care. Here are 8 tips to shave time off of your response workflow.
Employee Advocate Championing Brand

Retaining, Growing and Attracting Customers Through Employee Advocacy

March 23, 2015
Building an employee advocacy program? As with any social media program, you need a sound strategy and plan in place. Keep these major ideas in mind.

Social Customer Care in Financial Services: Providing Compliant White-Glove Service

January 20, 2015
With more and more consumers interacting with their financial provider via social media channels, the need for always-on, real-time customer care moves from a “nice-to-have” to an absolute business necessity.