Back to School with Spredfast: Gear Up with the Syllabus
We’re all going back to school this September with a social refresher course. Built on eight major social business concepts to help your brand realize its full social potential, our core curriculum will have you breezing through the semester. Pencils up, students: Spredfast is in session.
First, let’s review the syllabus. Check in with us Tuesdays and Thursdays over the coming month to brush up on the following subjects.
To know where you’re going, you have to know where you came from. By laying the groundwork for your brand and tuning into the social conversations happening in real time, we’re able to construct a multifaceted view of the consumer experience and find opportunities to make it better.
Brand anarchy is best left to the cyberpunks. All companies require governance and organization to function and your social platforms deserve the same attention to detail. By allowing governing bodies across departments to elevate brand goals and expectations, resources can be pooled to create dynamic, innovative content in a way that protects both your brand and its employees.
Let your brand’s narrative sing loudly across its many channels. Creating a standardized workflow allows social teams to interact and chime in as appropriate to the task on hand. Further, implementing approval systems and using a shareable content library all help to hone your brand narrative and speak with a unified voice.
It’s all about the metrics. As opposed to that high school calculus class that you’ll never use again, these mathematic equations reveal tangible impact for your brand that effect day-to-day goals and overarching campaign objectives. Traceable analytics push forward growth of your network and allow informed marketing objectives to reach target audiences more quickly and efficiently.
Content drives engagement and consumer perspective, but not just any content will do. Know when to utilize each of the three content spheres (Create, Curate, and Converse) and what needs they fulfill.
We’re taking a compass to your consumers. Gaining proficiency in social studies helps you embrace your target network while determining the communities that need dedicated attention, reinforced marketing efforts, and nuanced social cues.
You are a reflection of your social community, and it’s important to grasp topics that captivate and inspire your audience. Sustained opportunities to publish share worthy content are the ultimate goal, and pinpointing your audience is the best way to make that goal a reality.
We’re going to diagnose your owned media. Is it your website? Your blog? Your Twitter account? Are those channels reflecting content in an organic way? This is where Chemistry kicks in. It is about finding the optimal channel for your social media opportunities and combining paid, earned, and owned media elements to drive wider awareness and engagement.
Check back with us on Tuesday to dig into all things History! Want to read ahead? Our Back to School series is based on the principles outlined in The Social Business Textbook, available for download now.