Blogging Without Actually Blogging
Blogging, without a doubt, is one of the fastest and most efficient ways to move up the SEO ladder in your industry. Better yet, knowing the difference between a lead, a quote, attribution, fact, opinion, and other "writing terms" isn"™t necessary to become an influential and intriguing blogger.
There are many activities and tasks you can implement to strengthen your blog"™s position within your industry without actually blogging. You can garner relationships with your followers, promote your content via social, research keywords, or even just plan out a content schedule. These actions don"™t replace good and sound writing skills, but it can grow your blog to new heights (no matter your journalistic background.)
Below are four tips to increase blog traffic without actually blogging:
Garner relationships with your most active followers
Even though some writers may not want to admit it, there are other great writers out there. Chances are, some of them are already reading and commenting on your stuff. Take it one step further and get them writing for your blog. Everyone likes a familiar voice, but what readers really love is hearing from the experts and hearing varying perspectives across the spectrum. Scheduling contributing writers for your blog will not only provide a different look to your blog, but it can vastly increase its social reach as everyone likes to share their own content.
Share it across your social channels
This should not come as any surprise but a tremendous avenue to spread your blog"™s message is social. Active social media players check their Facebook timelines and Twitter streams as often as 10 times a day, so when they look at their newsfeed, make sure your story is up there. Make the story sharable. It is one thing to post your own content, but when others share your content, its reach is magnified.
Research keywords that will drive your SEO
It would take any social media or tech guru years to figure out the true algorithm Google uses for its SEO, but get to know what keywords people are using to talk about your industry. Whether the realm is buzzing about content marketing, Facebook Open Graph, or a widely-popular Pinterest board, you better be writing about it. The more you write about hot topics, the higher you will climb on people"™s search boards.
Create a content schedule
No one likes to hear the same message over and over again. A great way to bypass this dilemma is to create a content schedule so you know exactly who will be addressing which topics. Spread it out. If you covered Facebook targeting one day, make sure to cover Twitter targeting later that week. Planning out a schedule can save blog editors an abundance of time and, more importantly, will ensure all corners of their content world are covered.
Sadly, good writing skills are becoming less of a priority to many. Despite this alarming trend, your blogging efforts don"™t need to suffer. Just by engaging with your readers via social or creating a content map, you are taking steps to give your blog a leg up in the blogosphere. So even if you don"™t know what a graph, fold or independent clause is, blogging is never out of your hands.