The Checklist: Facebook Timeline for Brand Pages

It’s been almost a full week since Facebook rolled out the new Timeline for Brand Pages, and organizations of all shapes and sizes are working hard to turn on the capabilities to reflect their brand. The new Facebook Timeline functionality brings many implications for brands, namely how they can create richer experiences for Fans and add context around the great content and conversations in their community. Sites like and SocialMediaExplorer have begun digging into the key things all brands need to know about the new Page Timeline, and Ogilvy and Mather’s Kaitlyn Wilkins wrote a great piece on AdAge exploring what it will mean for companies to truly create a brand experience, rather than simply migrating over their “old” Page.

To help ensure socially-active companies have all the know-how to create an engaging Page, we’ve pulled together a complete guide with both tactical and strategic guidance to walk through how how you can embrace the new Facebook Pages in The Facebook Timeline for Brand Page Checklist.

What does the Facebook Timeline Checklist include? The following are explored and explained, in detail, for all the things you should be thinking about and considering for your shiny new Timeline:

-How to activate Timeline
-Creating your cover photo
-Creating and prioritizing application images
-Private messaging
-Automatically highlighted posts
-Starred posts by the brand to highlight important items
-Pinning posts to percolate your most relevant and engaging content
-The new functionality of recent posts by friends in your network
-Optimizing your “About” section
-Creating Milestones that emphasize major landmarks and achievements by your company
-Exploring the new Administrator panel and what you can access there

While you’re pondering how to make your Timeline irresistibly engaging and relevant to Fans, check out some of these great examples of Timeline from Social Fresh, Mashable and on the new Facebook Pages website for inspiration on imagery and powerful Cover Photos.

Have a personal favorite Page or tips for effectively rolling out Timeline? Share to keep the inspiration flowing.

Spredfast's picture


The world’s best social software platform. We deliver smart social software that makes every consumer touch point better.