Extreme Perspectives: The X Games Meets Social Data

Summer has come to Austin and that means a new, somewhat rowdy out-of-town guest visited this weekend. If you woke up Friday morning with a sudden urge to drain your pool, dust off your old Powell Peralta skateboard, and put some Urban Dance Squad on your outdoor speakers –  you can thank the X Games.

Read about how sponsors can take advantage of X Games conversations. 

Chris Kerns's picture

Chris Kerns

Chris Kerns has spent more than a decade defining digital strategy and is at the forefront of finding insights from digital data. He currently leads Analytics and Research at Spredfast. His research has appeared in The New York Times, Forbes, USA Today and AdWeek, among other publications.