The Friday Five: Make the Most of Content Leftovers
Right about now you are probably cozily relaxing on the couch and reminiscing about the great Thanksgiving meal you ate last night. Or maybe you’re dashing through the snow to score some Black Friday deals. (Or, let’s be real, you’re relaxing on the couch and Black Friday shopping on your tablet.) But in case you aren’t doing any of these things and want to get a jump on your social business strategy for 2014, we are sharing five ways you can use one of our favorite concepts: The Thanksgiving Turkey Principal.
Introduced to us by Altimeter analyst and content strategist extraordinaire, Rebecca Lieb, The Thanksgiving Turkey Principal works like this:
So how can you carve up your content to keep the goodness going? Try these five tips:
1. Create an infographic
Lieb practices what she preaches. When Altimeter Group releases new research they include informative, easy to digest infographics that help communicate concepts presented in the research. Read the full report on Organizing for Content here.
2. Share snackable information on Slideshare
LinkedIn has seen tremendous success with its LinkedIn Influencer Program where trusted industry influencers share professional insights in long form posts on the professional network. They get extra mileage out of these posts by creating Slideshare decks with quick punchy insights from the posts. Like this one on Leadership:
3. Host a webinar or podcast series
If you’re a B2B company providing complex solutions, chances are, you have tons of valuable information embedded in long whitepapers that many of your customers won’t take time to read. Present this information in an easily consumable format, like webinars or podcasts. National Instruments provides a vast library for people looking to learn more about the technologies they specialize in.
4. Outtakes? Try Bonus Footage.
Sometimes the best part of the meal is that little extra something that just wouldn’t fit on the platter. People love getting a behind the scenes look and YouTube is a great place to host outtake reels, bloopers, and bonus footage. This “Making Of” clip of a Justin Timberlake commercial for Target has more views than the actual commercial.
5. Digest long-form content into a blog series
Sometimes it’s as simple as taking a piece of long form content and breaking it up into bite sized pieces. We’ll be doing this when we release each article from our new eBook “The Social Experience” in blog posts starting next Thursday with Jackie Huba’s article, “Customer Loyalty is the Holy Grail.” Don’t want to wait for insights from some of today’s smartest brand social strategists? Download a free copy of The Social Experience. Read it with a cup of coffee and a slice of pumpkin pie.
Can you think of other ways to repurpose great long form content? Tweet me your ideas at @cjdoman. Enjoy the holiday weekend and stay social!