Friday Five: This Week in Social
Brittany Edwards is Spredfast's Marketing Manager where she leads all things PR, analyst relations and customer success marketing. When she's not busy keeping tabs on all of the amazing things our customers do on social, Brittany can be found checking out the latest kid-friendly Austin happenings with her husband and 16-month old son.
One of my favorite parts of my role here at Spredfast is getting to work with our customers in the capacity of further championing their successes in social. I love seeing the innovative ways brands (customers or not) are using social to connect with their audience and inspire action. As such, I’m always on the hunt for imaginative and compelling campaigns that enterprise brands are running in social and this week there was no shortage of creativity taking place in the digital sphere.
1. AARP partners with George Takei to teach next-generation tech to an older audience
The newly created AARP YouTube series entitled “Takei’s Take,” aims to bring an older generation up to speed on today’s latest technology trends. Having launched on Tuesday, the series will have 12 episodes and air every two weeks. Have a Baby Boomer in your life that could use some friendly tech-education? Send the first episode their way.
2. British Airways’ #RaceThePlane Twitter Campaign Takes Off
In an effort to raise awareness of the airline’s new fleet of 787 Dreamliner planes, British Airways kicked off their #RaceThePlane Twitter campaign yesterday where a virtual Tweetliner was pitted against their newly launched Dreamliner plane in a race from London to Toronto. The next race from London to LAX takes place Tuesday, Sept. 24. Hollywood calling your name? You’re automatically entered for a chance to win one of five pairs of tickets to Los Angeles when you tweet on 9/24 using the #RaceThePlane hashtag.
3. Chipotle scores a viral video sensation with “The Scarecrow”
What was initially created as a three-minute animated trailer for Chipotle’s free new iOS game, the fast food chain’s video “The Scarecrow” already has over 5.5 million views on YouTube in just over a week’s time. Some media critiques have already “put it on the fast track to become on of this year’s most successful marketing campaigns.” Putting your beliefs about genetically engineered food aside, brands should take a page out of Chipotle’s playbook for how to translate who you are as a company to social channels and create an inspirational social experience that resonates with your audience.
4. NBC and Lexus join forces to deliver a “live commercial” on Jimmy Fallon’s ‘Late Night’
NBC and Lexus are teaming up to bring a new type of ad to late night television. It’ll be one that’s driven by social media and performed live on “Late Night with Jimmy Fallon” by a team of improv comedians. To promote the new Lexus IS, audience members will be encouraged to submit ideas via Twitter, Tumblr, Instagram and Facebook with the hashtag #LexusIS and the winning concept will be performed live in the final commercial segment of that night’s broadcast. Now that’s some real-time marketing.
5. The who’s who of who’s running social media for America’s top companies
All this talk about awesome brands doing great things in social. How about the folks behind the scenes who make it all happen? This gem of a list acknowledges the social business champions who are at the helm of their company’s digital presence.
What campaigns wowed or inspired you this week? Please tweet them to me at @btodd12, and let’s chat about how brands are creating great social experiences!